NEW YORK, July 11 (Reuters) - Sprint Corp on Thursdayunveiled new pricing for its wireless service and offered itscustomers a guarantee of unlimited data services for as long asthey keep their account with the No. 3 operator, in an effortto fight back against its bigger rivals Verizon Wireless andAT&T Inc.
The announcement came just a day after SoftBank Corp closed its $21.6 billion purchase of 78 percent ofSprint. Analysts have said they expected the deal to amp upcompetition in the U.S. wireless market.