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LONDON (Alliance News) - US cable group Liberty Global wants to distribute ITV PLC?s best programmes across Europe, but sees the British broadcaster as too ?pricey? to acquire outright, its chief financial officer has suggested in an interview with the Financial Times.
?ITV looks awfully pricey,? CFO Charlie Bracken told the newspaper. ?We?re not going to invest billions of dollars in content ? that?s not our game.?
Bracken also told the FT that Sky ?is in trouble? over the next five to 10 years due to its reliance on satellite technology. Europe?s telecoms market will be dominated by ?three or four players? within two decades, he predicted ? Deutsche Telekom, Vodafone, Liberty Global and possibly France?s Altice. Bracken suggested that BT would be acquired, while Sky would focus on programming.
http://www.ft.com/cms/s/0/a20527f4-cf13-11e4-b761-00144feab7de.html?ftcamp=crm/email/2015323/nbe/UKBusiness/product&siteedition=uk#axzz3VBlsMek0
By Steve McGrath; stevemcgrath@alliancenews.com; @stevemcgrath1
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