LONDON, Dec 16 (Reuters) - SuperGroup, the owner ofBritish fashion brand Superdry, reported a 54 percent rise infirst-half profit on Wednesday in what it termed strong tradingat its stores and online, and said it was well-placed forChristmas.
The company, which tied up with actor Idris Elba to launch arange last month, posted underlying pretax profit of 19.3million pounds ($29 million) on group sales of 254.7 millionpounds, up 22.3 percent.
Like-for-like sales in its stores rose 17.2 percent, areversal of the 4.1 percent drop it recorded for the same perioda year ago.($1 = 0.6646 pounds) (Reporting by Paul Sandle; editing by Sarah Young)
