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(Alliance News) - S4 Capital PLC on Thursday said it has entered into exclusivity in relation to a merger of Dare.Win, a Paris-based digital creative agency, with MediaMonks, S4Capital's Content division.
No financial details of the deal were disclosed.
The digital advertising and marketing services company said the merger expands MediaMonks' geographical presence to France.
"France is a very important market, always punching above its weight globally, with 31 multinationals in the Fortune 500. The advertising industry there has traditionally been dominated by the two powerful French holding companies, but Dare.Win is one of a new breed of agencies disrupting that model and we look forward to continuing down that path," said S4Capital Executive Chair Martin Sorrell.
S4 Capital shares were trading 0.2% higher in London on Thursday at 374.88 pence each.
By Evelina Grecenko; evelinagrecenko@alliancenews.com
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