1100 GMT [Dow Jones] Partygaming (PRTY.LN) +22% at 1500p, following the company's proposed merger with Bwin Interactive Entertainment (BWIN.VI). "This makes strategic sense," says an analyst. "I see it as a good fit, with annualized synergies of approximately EUR55M." Says combined, the company's market share will increase, making it a leading player in the gaming industry. The enlarged company is to be owned approximately 48.36% and 51.64% by PartyGaming and Bwin shareholders respectively, and will be listed on the London Stock Exchange. Bwin shares +12% at EUR39.91. (ishaq.siddiqi@dowjones.com) Contact us in London. +44-20-7842-9464 Markettalk.eu@dowjones.com (END) Dow Jones Newswires July 29, 2010 07:00 ET (11:00 GMT)