LONDON (Alliance News) - Mobile commerce company Proxama PLC on Friday saw its shares surge in early trade after it said it had won a contract with an unnamed North American bank.
The two-year contract will cover the supply, installation and maintenance of a network of marketing proximity services for 10,000 mobile touch points across the bank's national branch network in the US.
No financial details were disclosed on the deal, which will go live in January.
"There is no doubt, mobile proximity technology is a natural partner to encourage customers to download the banks app and from that moment customers could receive discounts and loyalty incentives which will drive an increase in banking through mobiles. We are confident mobile banking will over time become the norm and Proxama is in a good position to benefit," said Proxama Chief Executive Jon Worley.
Proxama shares were up 20% on the news in early trade to 0.53899 pence, one of the best performers in the AIM All-Share.
By Sam Unsted; samunsted@alliancenews.com; @SamUAtAlliance
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