(Alliance News) - Video advertising firm Tremor International Ltd said Monday it has appointed Sagi Niri as chief financial officer with immediate effect.
He will be replacing Yaniv Carmi, who will be appointed chief operating officer after ten years since 2010 as CFO.
Tel Aviv-based Tremor said that it had become necessary to appoint a operating head due to the increased scale of the business, and for optimising the synergies between the company's business units and acquired assets.
Niri's most recent executive role was as chief executive officer of Matomy Media Group Ltd for a year from 2017 to 2018. He was formerly chief financial officer for nine years at the Israeli advertising firm from 2008 to 2017.
Carmi will be based in New York, and Niri in Tel Aviv, where he will be in charge of overseeing Tremor's finance function and investor relations activities.
"I am delighted to announce these appointments, which reflect the ongoing growth and progress of the company. I look forward to continuing to benefit from Yaniv's professional leverage, talent, comprehensive knowledge and familiarity with our business. His transition to the field of operations will strengthen the Company's operational and financial conduct and will enable us to fulfil our strategies," said Chief Executive Officer Ofer Druker.
"In addition, I have worked closely with Sagi over many years and have every confidence in his ability to manage our global company from the financial aspects and be part of the leading team that will further enhance our business," Druker added.
Shares in Tremor International were up 3.0% at 170.00 pence on Monday in London.
By Dayo Laniyan; dayolaniyan@alliancenews.com
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