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London Stock Exchange

Share Price is delayed by 15 minutes

Share Price: 1.275

Bid: 1.25

Ask: 1.30

Change: 0.00 (0.00%)

Spread: 0.05 (4.00%)

Open: 1.275

High: 1.325

Low: 1.275

Prev. Close: 1.275

MIRI Live Price

Last checked at -

IN BRIEF: Mirriad launches cost-per-thousand advertising with Tencent

Fri, 01st Oct 2021 14:25

Mirriad Advertising PLC - London-based in-content advertising technology - On Thursday launches a cost-per-thousand pricing model in partnership with Tencent Holdings Ltd. The model allows advertisers in China to evaluate the performance of their campaigns and brings Mirriad in line with other digital advertisers. CPM pricing will be available on the Tencent video streaming service's top 20 drama programmes, with adverts placed within the programmes depending on gender, location and other factors.

Current stock price: 26.80 pence

Year-to-date change: down 40%

By Ivan Edwards; ivanedwards@alliancenews.com

Copyright 2021 Alliance News Limited. All Rights Reserved.

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