LONDON, Jan 30 (Reuters) - Helena Morrissey, ex-chiefexecutive of Newton Investment Management and a leading Citycampaigner for gender equality, is to join the fund arm ofinsurer Legal & General as head of personal investing.
Morrissey will join Legal & General Investment Management,which manages 842 billion pounds ($1.06 trillion) in assets, andreport to Chief Executive Mark Zinkula as well as joining theboard, LGIM said in a statement on Monday.
The newly created role will see Morrissey focus ondeveloping the firm's digital services for customers who come toit direct, as opposed to through a financial advisor.
Morrissey will also continue her work with the DiversityProject, launched in 2016 to encourage a more inclusive culturein the investment and savings industry, it added.
"The UK direct savings market is highly competitive andmoving very quickly: we are looking to get to the point where weare all using technology to access funds in the same way that weuse Amazon to access books," Morrissey said.
Morrissey will join LGIM on May 1, subject to regulatoryapproval.
($1 = 0.7971 pounds) (Reporting by Simon Jessop. Editing by Andrew MacAskill)