(ShareCast News) - Ladbrokes' new chariman and newest board member are already giving their financial backing to the company.John Kelly was appointed chairman of the company at the beginning of December, replacing Peter Erskine who announced his intention to step down in May.He will also become chairman of the proposed merged company Ladbrokes Coral.To fill the gap, Mark Pain was appointed to the board as a non-executive director at the same time.Pain stumped up £58,138 to buy in to the company and purchase 50,000 shares in the company, while Kelly paid £34,806 for 30,000 shares.Top Director BuysLadbrokes (LAD) Director name: Mr Mark A PainAmount purchased: 50,000 @ 116.27p Value: £58,135easyHotel (EZH) Director name: Mr Guy Paul C ParsonsAmount purchased: 70,422 @ 71.00p Value: £50,000Ladbrokes (LAD) Director name: Mr John Kelly OBEAmount purchased: 30,000 @ 116.02p Value: £34,806Conygar Investment Company (CIC) Director name: Mr Nigel J HamwayAmount purchased: 15,200 @ 175.39p Value: £26,659Trifast (TRI) Director name: Mr Neil W. WarnerAmount purchased: 22,750 @ 111.75p Value: £25,423Treatt (TET) Director name: Mr Tim Jones Amount purchased: 15,191 @ 164.00p Value: £24,913Atlas Mara Limited (DI) (ATMA) Director name: Mr Robert E. DiamondAmount purchased: 2,410 @ $5.50 Value: $13,255Atlas Mara Limited (DI) (ATMA) Director name: Mr John VitaloAmount purchased: 1,930 @ $5.50 Value: $10,615Top Director SellsPendragon (PDG) Director name: Mr Trevor FinnAmount sold: 4,500,000 @ 45.38p Value: £2,042,100Trifast (TRI) Director name: Mr Geoff BuddAmount sold: 167,000 @ 117.16p Value: £195,657Tracsis (TRCS) Director name: Mr John Cameron McArthurAmount sold: 34,650 @ 505.00p Value: £174,982Tracsis (TRCS) Director name: Mr Max Cawthra Amount sold: 26,140 @ 505.00p Value: £132,007Trifast (TRI) Director name: Mr Geoff BuddAmount sold: 75,736 @ 120.00p Value: £90,883