LONDON (Alliance News) - Ladbrokes PLC Thursday said it has appointed Kristof Fahy as chief marketing officer.
Fahy is currently chief marketing officer at Telegraph Media Group and prior to this was in the same role at rival betting company William Hill PLC.
If the proposed merger between Ladbrokes and Gala Coral goes ahead, Fahy will become chief marketing officer of the enlarged group, Ladbrokes said.
"Kristof has exceptional experience in our sector and a track record of delivery in the battle to attract and retain recreational customers," Chief Executive Jim Mullen said in a statement.
"When I set out the Ladbrokes organic plan for building long-term recreational scale and made the necessary budget commitment to boost our marketing presence, I was always conscious that I would need an experienced and creative marketing professional to lead the programme. In Kristof, I have recruited the right leader who can help us maximise our spend and grow the long-term loyal customer base that will build a better Ladbrokes and deliver our long-term targets and ambitions," Mullen said.
By Karolina Kaminska; karolinakaminska@alliancenews.com @KarolinaAllNews
Copyright 2015 Alliance News Limited. All Rights Reserved.
