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PRESS: Trinity Mirror To Launch New National Newspaper, 'New Day'

Thu, 18th Feb 2016 06:37

LONDON (Alliance News) - Trinity Mirror PLC is to launch a new national newspaper by the end of the month, only weeks after The Independent said it will close its print edition, The Guardian reported.

The publisher of the Daily Mirror said New Day, which may still undergo a name change prior to launching nationally on February 29, is expected to target a mid-market audience currently reading the Daily Mail and Daily Express.

It will initially be priced at 20 pence, the same as the i when it launched. i, a tabloid-style paper launched by The Independent in 2010, is now being sold to Johnston Press PLC.

http://www.theguardian.com/media/2016/feb/17/daily-mirror-newspaper-new-day

By Sam Unsted; samunsted@alliancenews.com; @SamUAtAlliance

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