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Daily Mail lowers guidance as advertising markets deteriorate

Thu, 23rd Jul 2015 06:18

LONDON, July 23 (Reuters) - The publisher of the Daily Mailnewspaper and website said it had seen a "markeddeterioration" in the British print advertising market thatwould result in full-year results coming in at the lower end ofexpectations.

It said total underlying advertising revenues across its DMGMedia unit were down 6 percent in the three months to end-Junecompared to last year.

The market expects the Daily Mail & General Trust to reportrevenues between 1.82 billion pounds and 1.93 billion pounds andadjusted pretax profit between 275 million pounds and 292million pounds, according to the company.

DMGT join rivals Trinity Mirror and Johnston Press in warning of weaker ad markets. (Reporting by Paul Sandle; editing by Kate Holton)