A non-executive director of FTSE 250 emergency repair group Homeserve has purchased his first lot of shares one month after joining the firm. Ben Mingay, who joined the board at the start of January, bought himself 20,000 at 250.70p for a total of £50,140.The purchase comes just days after the struggling firm slashed 200 jobs as it revealed that the total customer numbers for the full year ending March 31st are now expected by 8% lower than last year, worse than previous guidance of a 5% reduction. The firm said the cuts will help it to focus on marketing and create a smaller outbound telephony operation. Nevertheless, the company emphasised that it expects adjusted pre-tax profit to be within analysts' expectations of around £122-132m for the year. The director now owns around 0.06% of the firm's shares. Top Director BuysVectura Group (VEC) Director name: Mrs Anne HylandAmount purchased: 243,900 @ 48.12p Value: £117,365Homeserve (HSV) Director name: Mr Ben MingayAmount purchased: 20,000 @ 250.70p Value: £50,1403i Infrastructure (3IN) Director name: Mr Peter SedgwickAmount purchased: 40,000 @ 122.49p Value: £48,996India Hospitality Corp. (DI) (IHC) Director name: Mr Jason AderAmount purchased: 459,793 @ $0.09 Value: $41,381India Hospitality Corp. (DI) (IHC) Director name: Mr Ravi DeolAmount purchased: 308,061 @ $0.09 Value: $27,725India Hospitality Corp. (DI) (IHC) Director name: Mr Sandeep VyasAmount purchased: 151,732 @ $0.09 Value: $13,656Top Director SellsBritish Sky Broadcasting Group (BSY) Director name: Mr Andrew GriffithAmount sold: 240,000 @ 699.06p Value: £1,677,744British Land Co (BLND) Director name: Mr Chris GriggAmount sold: 126,436 @ 492.00p Value: £622,065British Land Co (BLND) Director name: Mr Charles MaudsleyAmount sold: 27,715 @ 492.00p Value: £136,358