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Blue Star Capital PLC - Crawley, England-based esports, payments and technology-focused investor - Notes investee company, Guild Esports PLC, has signed a GBP4.5 million three-year global sponsorship deal with crypto exchange Bitstamp, to be the company's exclusive cryptocurrency exchange partner. Due to commence on January 29, it is the largest sponsorship Guild has secured, and will generate an estimated annual revenue of GBP1.5 million over the three-year period. The deal will give Bitstamp marketing rights across Guild's jersey and online content, featuring the esport company's pro-players and content creators. Bitstamp's logo will also feature on Guild's new London headquarters, due to open early this year. Future collaborations will follow.
Guild Esports current stock price: 4.10 pence, up 28% on Tuesday
12-month change: down 32%
Blue Star Capital current stock price: 0.50 pence, up 3.8% on Tuesday
12-month change: down 12%
By Elizabeth Winter; elizabethwinter@alliancenews.com
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