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Pin to quick picksGuild Esports . Share News (GILD)

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Guild Esports strengthens bond with Sky as Glass becomes TV partner

Mon, 11th Sep 2023 13:53

(Alliance News) - Guild Esports PLC shares surged on Monday after it named Sky Glass as its official television partner, effective immediately.

The stock was up 13% at 0.76 pence in London on Monday afternoon.

The London-based esports business said the deal expands on its existing three-year sponsorship deal with Sky, which appointed the UK media and telecommunications conglomerate as its official premier, HQ, wi-fi & broadband partner, and its official network provider.

Guild said the new deal grants it an increased sponsorship fee for the existing one's second and third years, and that Sky Glass will receive "prominent exposure" through use of its devices across the Sky Guild Gaming Centre, Guild Esports' headquarters.

"Since first partnering with Sky in September 2022, our relationship has flourished, and we have collaborated on successful campaigns, events and tournaments that have grown both the Guild and Sky brands," said Chief Executive Officer Jasmine Skee. "With our shared vision and commitment to esports excellence, we are setting the gold standard for partnerships in the esports realm."

Guild also said Sky has invested an unspecified "six-figure sum" to fund the refurbishment of the Sky Guild Gaming Centre, which Guild expects to be completed in its fourth quarter. It said the renovations, which include upgrades to three team training rooms and to all content creation and coaching facilities, will leave it better positioned to host e-sports tournaments and large-scale events.

Skee said the investment "is creating a nexus in London for gaming and esports," and that "As we move forward into the next phase of our partnership with Sky, visitors to the Sky Guild Gaming Centre can expect to see thrilling tournaments and unforgettable gaming nights."

By Emma Curzon, Alliance News reporter

Comments and questions to newsroom@alliancenews.com

Copyright 2023 Alliance News Ltd. All Rights Reserved.

More News
2 Apr 2024 11:27

IN BRIEF: Guild Esports jumps on USD250,000 loan

Guild Esports PLC - London-based esports business - Enters USD250,000 unsecured convertible loan agreement with Compassare Holdings. Says loan has a one-year term, with an interest rate of 8%. The proceeds will be used for "working capital requirements."

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25 Mar 2024 13:29

UK shareholder meetings calendar - next 7 days

Tuesday 26 March 
Becket Invest PLCAGM
Power Metal Resources PLCAGM
Power Metal Resources PLCGM re share consolidation
Riverstone Energy LtdEGM re proposed tender offer
Titon Holdings PLCAGM
Tribe Technology PLCAGM
Wynnstay Group PLCAGM
Wednesday 27 March 
abrdn Private Equity Opportunities Trust PLCAGM
Asimilar Group PLCAGM re cancellation from AQSE
LoopUp Group PLCGM re cancellation of shares
LPA Group PLCAGM
Kondor AI PLCAGM
Nexus Infrastructure PLCAGM
RC365 Holding PLCGM re convertible loan note issue
Rights & Issues Investment Trust PLCAGM
Tekmar Group PLCAGM
Troy Income & Growth Trust PLCGM re proposed combination
Thursday 28 March 
Autins Group PLCAGM
Dar Global PLCAGM
Guild Esports PLCAGM
Idox PLCAGM
Law Debenture Corp PLCAGM
Malin CorpAGM
MediaZest PLCAGM
React Group PLCAGM including vote on share consolidation
Friday 29 March 
no events scheduled 
Monday 1 April 
no events scheduled 
  
Comments and questions to newsroom@alliancenews.com
  
A full 21-day events calendar is provided each day with a subscription to Alliance News UK Professional.
  
Copyright 2024 Alliance News Ltd. All Rights Reserved.

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26 Feb 2024 20:17

TRADING UPDATES: Begbies trading in line; Probiotix inks partnership

(Alliance News) - The following is a round-up of updates by London-listed companies, issued on Monday and not separately reported by Alliance News:

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31 Jan 2024 14:29

EARNINGS AND TRADING: Hydrogen Future loss widens; Quantum revenue up

(Alliance News) - The following is a round-up of earnings and trading updates by London-listed companies, issued on Wednesday and not separately reported by Alliance News:

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22 Dec 2023 11:05

IN BRIEF: Guild Esports inks further one-year contract with Subway

Guild Esports PLC - London-based esports business - Signs a one-year UK sponsorship agreement with Subway IP LLC, effective from the start of 2024. Subway is a sandwich shop chain. The deal reappoints Subway as Guild's "official quick-service restaurant partner", following on from the two companies' two-year global sponsorship agreement first signed in March 2021.

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21 Dec 2023 21:18

TRADING UPDATES: Guild Esports hails Counter-Strike-focused deal

(Alliance News) - The following is a round-up of updates by London-listed companies, issued on Thursday and not separately reported by Alliance News:

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8 Dec 2023 14:01

IN BRIEF: Guild Esports gears up for World Cup with new 'Eagles' team

Guild Esports PLC - London-based esports business - Finalises professional Counter-Strike roster of five players plus coaching staff. All five players previously competed together as 'Bad News Eagles' and now play as the 'Guild Eagles'. Says team has growing audience worldwide and has won eight of ten matches since joining Guild. Company intends to compete in the 2024 Esports World Cup in Riyadh as part of its "strategy to establish a foothold in the [Middle East & North Africa] region", where e-sports are "increasingly popular". Guild previously signed its first Counter-Strike team in March.

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7 Dec 2023 13:13

Guild Esports says Studios arm hits revenue milestone on Sky deal

(Alliance News) - Guild Esports PLC on Thursday said that its Guild Studios division has generated over USD1.1 million in revenue, with a partnership with Sky Broadband helping to push it over the line.

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14 Nov 2023 16:23

TRADING UPDATES: Technology Minerals, Beeks Financial hail deal wins

(Alliance News) - The following is a round-up of updates by London-listed companies, issued on Tuesday and not separately reported by Alliance News:

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9 Nov 2023 17:28

TRADING UPDATES: Milton plans energy focus; Guild completes fund raise

(Alliance News) - The following is a round-up of updates by London-listed companies, issued on Thursday and not separately reported by Alliance News:

Read more
30 Oct 2023 11:48

IN BRIEF: Guild Esports to raise GBP1.0 million from unnamed investor

Guild Esports PLC - London-based esports business - Signs subscription letter with "an international esports, content creation and media brand" to raise up to GBP1.0 million. Brand has subscribed for up to 200.0 million new shares at 0.5 pence each. Subscription is in three tranches, all payable in cash. Brand has already subscribed for the first GBP250,000 tranche; the second, also of GBP250,000, is due on Monday. The third tranche is for GBP500,000, but is conditional on the two parties entering a "wider commercial agreement". Proceeds will provide further working capital, "to implement Guild's strategic drive for its brand and services more deeply into the industry ecosystem as well as to facilitate international expansion." Guild is especially eager to "establish an immediate foothold" in the Middle East & North Africa region.

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16 Oct 2023 15:26

IN BRIEF: Guild Esports professional Fortnite player wins USD200,000

Guild Esports PLC - London-based esports business - Says its professional Fortnite player, 'Chico', has won USD200,000 after finishing third in the "prestigious" Fortnite Champion Series final. The event was hosted in Copenhagen on Friday. Says it provided "significant visibility" to Guild, and a small proportion of the prize money went to the company.

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12 Oct 2023 14:11

IN BRIEF: Guild Esports signs three new Fortnite players

Guild Esports PLC - Signs three top-ranked professional players, 'Blacha', 'Chico' and 'PabloWingu' to its professional Fortnite group. Blacha, Chico and PabloWingu are regarded as "industry ones to watch" and have won over USD185,000 combined in tournament prize pools in 2023, it notes. They will be competing under the Guild banner in European and international Fortnite tournaments.

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10 Oct 2023 10:50

Guild Esports teams up with Adidas and Stormzy for sports diversity

(Alliance News) - Guild Esports PLC on Tuesday said it is the first professional gaming team to join the #Merky FC programme to boost career opportunities for young Black people in the football industry.

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