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LONDON (Alliance News) - Georgia Healthcare Group PLC said Thursday it has launched an In Vitro Fertilisation service in Georgia at its boutique hospital Caraps Medline.

The company said that IVF services are undeveloped in Georgia, and Georgians generally have to travel abroad for this service. Its immediate goal is to retain those patients that are currently travelling abroad.

Investment to launch the service has totalled GEL1.0 million, equivalent to GBP316,58, the company said.

"I am delighted to announce the launch of another project in line with our declared strategy of filling existing healthcare service gaps in Georgia. The IVF service will also support our goal of primarily reversing outbound medical tourism and also, over time, attracting patients from neighbouring countries," said Chief Executive Officer Nikoloz Gamkrelidze.

By Hana Stewart-Smith; hanassmith@alliancenews.com; @HanaSSAllNews

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