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Eagle Eye Solutions Group PLC - London-based software-as-a-service marketing solutions provider - Says an unnamed "large pet supply company" in the US has signed a five-year agreement. Says under the agreement, the client will use Eagle Eye's AIR platform to power its new digital loyalty programme and increase its promotional capabilities. The customer, which operates more than 1,000 locations across North America and online, is launching an updated version of its existing loyalty programme, expected to go live in the first half of 2024.
Chief Executive Tim Mason says: "We are excited to be supporting the customer in their re-imagined loyalty programme to increase customer engagement and retain loyalty through personalisation. This contract is another demonstration of our expanding international profile, the value of our offering and its appeal for large retailers across multiple retail sectors and geographies."
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By Sophie Rose, Alliance News senior reporter
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