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(Alliance News) - WPP PLC on Wednesday said it has acquired digital innovation and software engineering company DTI Digital but did not disclose any financial details of the deal.
Belo Horizonte, Brazil-based DTI Digital was founded in 2009 and helps clients develop back-office support systems to consumer-facing applications and platforms. Its clients include credit research firm Serasa Experian and pharmaceutical company Bayer AG.
The FTSE 100 advertising agency noted its acquisition Of DTI is in line with its aim to expand its presence in the areas of "experience, commerce and technology".
"In particular, it will strengthen WPP's capabilities in supporting its clients' end-to-end digital transformation objectives in Brazil and beyond, by complementing and expanding WPP's existing adtech and systems integrations capabilities," the company said.
DTI has 800 employees. WPP itself has 4,000 staff in Brazil. With USD300 million in annual revenue, the country is the largest market for WPP in Latin America.
"Our clients are looking for fully integrated solutions that combine creativity with cutting-edge technology to help them adapt and respond to the rapidly shifting business environment. I am delighted to welcome DTI Digital to WPP and look forward to working together to deliver transformative results for our clients," said WPP Chief Executive Mark Read.
Shares in WPP were trading 0.1% lower at 817.00 pence each on Wednesday morning in London.
By Ife Taiwo; ifetaiwo@alliancenews.com
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