(Alliance News) - Shares in Cellular Goods PLC jumped on Monday after the company said that it launched a two-city outdoor marketing campaign in the UK to promote its skincare and supplements product ranges.
Cellular Goods shares were trading 38% higher in London on Monday morning at 4.25 pence each.
The London-based medical cannabis firm said that the campaign will run over the next two months and feature advertisements to be displayed at more than 100 digital screens and high print billboards across prominent high street locations in London and Manchester.
In addition, more than 20 digital screens will feature the advertisements at premier gyms and fitness destinations at David Lloyd and Harbour Clubs in London.
The outdoor campaign is part of Cellular Goods' nationwide marketing campaign and aimed at promoting its Look Better and Feel Better skincare and supplement product ranges.
"We're pleased to announce the beginning of our outdoor marketing campaign which will complement our ongoing national marketing campaign aimed at introducing our brand and premium products to a broad consumer audience," Chief Executive Anna Chokina commented.
By Abby Amoakuh; abbyamoakuh@alliancenews.com
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