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(Alliance News) - Card Factory PLC said Chief Executive Karen Hubbard bought shares in the greeting cards and gifts retailer following a transaction on Thursday.
The stock was trading 27% lower in London in midday trade at 102.14 pence a share.
Hubbard acquired 10,000 shares at a price of 109.37p each, worth GBP10,937 in total.
Early on Thursday, Card Factory reported a "challenging" Christmas period and said it expects a fall in full-year earnings as a result.
Revenue in the 11 months to December 31 was up 3.6%, improving from 3.4% growth over the same period a year earlier, but like-for-like sales declined by 0.6%. Over the same period in 2019, like-for-like sales were down by 0.1%.
Card Factory said: "The Christmas trading period was challenging. The general election and weak consumer sentiment ensured that the long-running trend of declining high street footfall was maintained."
By Evelina Grecenko; evelinagrecenko@alliancenews.com
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