(Alliance News) - Property franchise group Belvoir Group PLC on Thursday announced that it has entered into a strategic alliance with the Nottingham Building Society.
The alliance will see the vast majority of building society's estate agency and lettings activity transfer over to Lincolnshire, England-based Belvoir.
Belvoir's established network of franchises will extend their estate agency and lettings services to new locations sited in co-branded existing building society branches.
Belvoir's franchises trade under the the brands Belvoir, Northwood, Newton Fallowell and Lovelle.
Belvoir Chief Executive Dorian Gonsalves said: "This strategic alliance represents a very exciting and mutually beneficial opportunity for both the Belvoir Group and The Nottingham, and is expected to pave the way for further joint initiatives in the future.
"I am confident that this innovative alliance will prove to be a great success, as Belvoir and The Nottingham already share many core principles, including a determination to ensure that the customer remains very much at the heart of all aspects of the business."
Belvoir shares were down 1.3% at 117.00 pence on Thursday afternoon in London.
By Greg Roxburgh; gregroxburgh@alliancenews.com
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