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LONDON (Alliance News) - Cloud video platform developer Blackbird PLC said Thursday it as signed up 14 post-production facilities for its new Blackbird Productions Partnership Program in the past five months.
The program was first launched in January, and allows post-production facilities to offer the Blackbird platform to media production companies.
The program is in line with Blackbird's strategy of building a commercial model for the sale of the platform through the partnership instead of Blackbird itself selling directly.
Facilities that use the platform includes Clear Cut Pictures Ltd, Evolutions, Halo, True North Productions, MSV Post Production and ITV PLC.
"We referred to this new model in our annual report and are really pleased that the post-production market has quickly adapted to reselling Blackbird as a service on our behalf. This is a win-win-win solution where we provide our patented Blackbird platform, together with high-end one-to-one training to post houses and they in turn build a revenue line through Blackbird," said Chief Executive Officer Ian McDonough.
Shares in Blackbird were down 3.9% at 6.25 pence on Thursday.