(Alliance News) - 888 Holdings PLC on Thursday launched 888bet in Kenya, Tanzania, Mozambique, and Zambia with local licences through the joint venture 888AFRICA.
The Gibraltar-based bookmaker said the launch marked a "significant milestone" in the brand's ambitious growth strategy to expand across the continent.
888bet offers a "unique betting experience" for players, the firm says.
Chief Executive Officer Christopher Coyne said: "We are delighted to hit our target and launch into four regulated markets within 6 months of founding the business. This is an important milestone that provides us with fantastic opportunities for further expansion in the future."
Shares were up 1.8% at 97.80 pence each on Thursday morning in London.
By Xindi Wei; xindiwei@alliancenews.com
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