LONDON (Alliance News) - Online casino 32Red PLC on Wednesday said it has signed a new three-year deal with ITV Commerce & Ventures to extend its rights to two of the British broadcaster's brands.
The deal with the licensing arm of ITV PLC will cover the rights for 32Red to create slot games based on reality show 'I'm A Celebrity... Get Me Out Of Here' and light entertainment show 'Ant & Dec's Saturday Night Takeaway'.
No financial details were disclosed on the agreement.
"The slot games will be available for casino, poker and bingo players at 32Red across online, mobile and tablet devices to ensure that all our players can experience their own Bushtucker Trial, or take part in their very own version of Win the Ads! wherever and whenever they want," said Matt Booth, the chief commercial officer at 32Red.
By Sam Unsted; samunsted@alliancenews.com; @SamUAtAlliance
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ITV (ITV)