RE: Shares buy back....24 Jun 2019 22:09
Taptica owns Tremor Video DSP’s plan, built on over 10 years of experience in delivering best-in-class video solutions protecting advertisers’ investment in video. The plan includes:
Brand-Safe Delivery - Powered by contextual intelligence tools such as Grapeshot pre-bid brand safety verification, which uses machine learning to ensure only brand-safe supply is surfaced on all campaigns.
Real-Time Fraud Verification - Excludes fraudulent inventory in real-time through verification partners like DoubleVerify to ensure intelligent bidding, as well as pre-bid bot and site fraud blocking.
Transparent Supply Chain -which includes a commitment to exclusively buy-authorized inventory as per the IAB Tech Lab’s ads.txt protocol. In addition, Tremor Video DSP has been awarded the 'Certified Against Fraud' Seal for full compliance with Trustworthy Accountability Group’s (TAG) 'Certified Against Fraud' Program.
We all know about the history of R1's anti-fraud measures and, agreeing with wouterius, Taptica now have Yume to bolster the video advertising potential of Tremor Video DSP, plus a lot more to strengthen their hand.
Surely not the signs of a company trying to do dodge the issues or hide behind murky business plans.