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Question is, to what extent is Tremors' SSP exposed to MediaMath?
https://open.spotify.com/episode/4InNrGIX7Nffht3QRNCUu2
https://www.tremorinternational.com/partners/
There you go, as expected, more ad tech companies file for bankruptcy.
The fallout from 2017 P&G demands, Sizmek bankruptcy, SVB closing continues...
As previously mentioned, the way the inventory payments work means it takes 60-90 days to receive/make payments from/to their partners.
Is it a coincidence SVB closed 3 months ago?
The newsflow for ad tech ecosystem has been as expected.
I'm glad I sold trmr a couple of years ago at 844p.
Std, Go back to TLY it's dropped again - as expected!
MediaMath filing for Bankruptcy was a continuation of the challenges which followed P&G demands for clarity within the ad tech ecosystem in 2017.
Because of the way inventory payments work and the fact ad tech players partner with each other, there will be millions owed to trmr, which could be unrecoverable and so have to be written off.
This is what happened to following Sizmek's bankruptcy a few years ago.
Stt1 wins the prize for relentless unhinged outpourings of negativity for countless years. A waste of brain-power!
MediaMath going bankrupt was another shot across the ad tech ecosystem.
Ad tech companies have to M&A or die.
MediaMath went bankrupt only 2 months ago when acquisition talks failed.
https://www.adexchanger.com/online-advertising/mediamath-files-for-bankruptcy-after-acquisition-talks-fall-apart/
Unruly is owed $1.4 million.
Because of the way ad tech companies partner with each other, inventory payments work, the impact on Trmr of MediaMath going bankrupt won't be fully known for several months.
These are the ad tech providers owed more than $1 million:
Magnite: $12.6 million
PubMatic: $10.5 million
Sonobi: $5.3 million
Xandr: $4 million
AdsWizz: $3.4 million
Smart AdServer (now Equativ): $3.4 million
TripleLift: $2.8 million
Azerion Technology: $2.6 million
LiveRamp: $2.3 million
Index Exchange: $2.2 million
OpenX: $1.9 million
Google: $1.7 million
DoubleVerify: $1.5 million
GumGum: $1.4 million
Unruly: $1.4 million
Madhive: $1.3 million
Oracle (Grapeshot): $1.2 million
Yahoo Ad Tech JV: $1.1 million
Yieldlab: $1.1 million
Eyeota: $1.1 million
T-Mobile (PushSpring): $1.05 million
https://www.adexchanger.com/online-advertising/mediamath-owes-more-than-100-million-to-at-least-200-companies-including-magnite-and-pubmatic/