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Dibs - Maybe Commerzbank just wanted to secure a decent sized holding in SNTY before announcing that they are rolling out CloudCall throughout their entire organisation?! Said with tongue firmly in cheek, however I don't think we can rule anything out with SNTY now! I'm really looking forward to hearing an update on the activities in the US!
Market clearly has sat up and taken notice of the latest announcement this morning. Interesting because I think thus may be the first contract announcement that SNTY has made. Now that of course doesn't mean they haven't been winning lots of business; they have. We know that their business model to date has largely been selling through their integration partners. But what it does mean is a new mode of attack in terms of sales and keep in mind. It means they are already targeting their product well beyond the CRM market. I believe it is not the financial value attached to this one contract but clearly the company becoming more and more ambitious in terms of different markets. Recall that only just over a month ago SNTY announced the following: "Synety Group plc is pleased to confirm the appointment of Andrew Jones, as Sales Director and a Director of Group subsidiary, Synety Limited. Andrew joins from Magnetic North Ltd, where he held the role of Sales Director and was fully responsible for global sales, related revenue and profit targets. Andrew has a strong telecoms and software solutions background, and considerable experience of dealing with larger customers and channel building. He was also previously Sales Director at Redstone Managed Solutions. Simon Cleaver, Executive Chairman of the Group, commented: “Achieving rapid sales growth is a key factor in our plan to gain a significant share in our market and we see establishing Andrew’s role as a very important step. He has been working with Synety since October and he has already made a very positive impact. His particular skill set in telecoms and software adds strength and depth to our management team. We look forward to his contribution to our development.” I daresay this guy was pivotal in the latest win. Expect lots more where this came from.
The key psychological level of 300p has now been breached today, and I personally see very little potential resistance on the run up to 350p previous high. I'm glad I didn't try to be clever with this shareholding, just started buying when they were serially undervalued at sub 150p, and held strong. I did consider selling out to buy back lower after the charge to c.250p, but the value proposition and the expected positive newsflow, combined with the very low number of shares available for trading, convinced me that this is a buy and hold share. I still feel that SNTY should be valued in the £25-£50mil range based on current integrations and the rate of growth in the KPI's. £25 million equates to a shareprice of approximately £3.90 and I genuinely feel that price should be achieved by the end of March, maybe April if newsflow is a little limited in that time. You see on so many BB's people predicting the SP will reach £1, £5, even £10 (usually expected by christmas or the end of the year!) and generally the SP won't even get close to those targets. I have no idea where the SP will be by the end of this year, or the end of next year, because it depends heavily on newsflow and growth in KPI's, as well as the prevailing number of shares in issue. My hope, however, is that the market cap will have exceeded £120 million by summer 2016, and I'm sure you can all do your own sums for what SP that may equate to. This is not intended as investment advice, so please DYOR!! GLA
Some great reminders there PP….. People would do well to research this one if they haven't before. Anyway, theory for the Commerzbank holding? Well I do know that the company has contacts in Germany through at least two members of the board, David Whelan and George Oehm. I also know that the company is listed on the Frankfurt Stock Exchange so I guess it is 'known' in some quarters over there: http://www.bloomberg.com/quote/WTM1:GR/chart Other than that we can only speculate. I would love to think that they merely see this as an unmissable ground floor investment opportunity of the decade but things are rarely that simple are they?!
1, 2, now 300
Do you have a theory, Dibs? Reminders though for casual observers 1. This business more than doubling every 6 months. 2. Director's have substantial shareholdings and continue to increase them. 3. The integrations continue to increase and are moving beyond the initial core area of CRM. 4. We have recently expanded into the USA ....
I repeat - what is a huge multi national bank doing investing in a tiny micro cap company? Not even back pocket money to Commerzbank!
Simon Cleaver, Executive Chairman of SYNETY Group Plc, commented: "I am delighted to announce that SYNETY was selected to provide integrated telecommunications services for one of the UK's leading business services organisations. We are delighted to be working with Peninsula and are excited about the possibility of rolling out CloudCall to some of their additional sites. Alongside providing CloudCall for Peninsula's internal use, we are in very early stage discussions examining the possibility of integrating CloudCall with Peninsula's HR-Online Cloud based HR Management Software" Important to emphasise this is a new extension way beyond SNTY's original target market (CRM). I always suspected this would happen and this opens up considerable new opportunities.
So now we see a new development. SNTY now expanding their target market to include 'The UK’s Leading Specialist HR, Health & Safety and Employment Law Service'. - http://www.peninsulagrouplimited.com This carries extra significance as no longer are we just in the large CRM market. Huge potential here continually overlooked by the market.
What is a 14.9bn euros company (Commerzbank AG) doing holding a 7% stake in a £16m MC company? Why? Its peanuts for them.
Go for it Dibs! I think you'd be good at it!
Yep sure does PP. Just reading up about them…. Anyway, more integrations means growing the potential customer base even more...
https://my.zartis.com/synety/jobs/8886/head-of-strategic-alliances-emea-leicester-or-london-offices?source=Facebook Looks good to me. All further evidence of expanding the business and needing new bodies to do the job of selling integrations. ;-) Also love this bit… "You will be joining our growing family and helping to turn our business into a multi-national software communications powerhouse." Sounds rather ambitious for a £10 MC company doesn't it? ;-)
There goes another integration. This in time Recruitment which makes a lot of sensitives the amount of interviewing that goes on there.
If you look at the Job vacancies it is clear they are building up a support base in Boston US. They are also looking to support US hours from the UK. They must feel confident enough with uptake in America to have started recruiting a new site
https://www.synety.com/latestnews/?p=1&id=a0iG000000BOij7IAD
Bit of a roller coaster today, up and down and up like the proverbial, hopefully when more progress is made and announced for overseas, we will get a deserved climb. Regs.
Allo Allo.... What's going on 'ere then(+9%)?
But as Dr Evil said in Austin Powers : " Come on guys throw me a frickin bone?!"
SNTY haven't announced any integrations since November. Judging by the noises made by management last year I was expecting at least one or two more to have filtered through. However, now I am musing that perhaps they are sufficiently overloaded with orders from existing partners that new integration development has had to take a back seat for a bit until they resource up further?
In the last day or two. Suppose its the price you pay for investing in what is essentially an illiquid stock. I see MM's have narrowed the spread slightly now. Would be nice to see this go on another run.
SNTY have an attractive commission scheme for their Partners to encourage selling of CloudCall products: https://www.synety.com/partner/
They were probably processed through the ISDX platform. http://www.isdx.com/forcompanies/ourcompanies/companydetail/default.aspx?securityid=1812655
Very impressive how well this is holding up in a very weak market. Imagine the increase if general sentiment had been more positive?
We seem to be back on course here. Price held up very well against a number of sells. Would be excellent to get news of another integration or two.