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Exactly. Unless you're a fan (or have got a bet on it) who wants to watch matches like Sunderland v Hull anyway? They have paid ridiculous money and I cannot see how they can put the prices up in both the commercial and home subscriptions by much if at all. I use to think Sky was terrific value when it was £50 a month, now @ £72 (for just the sports package) I begrudge paying it, & anymore I might just call it a day.
Would have been nice to get a mention of where the 330 millions going to come from.
I agree it's morally wrong, in an ideal world it would be great to see the heads of Sky and BT to get together and say "let's not bid at all". Maybe then some footballers would get a normal salary rather than 2 million a year! I'll not make that in my life time.
They could have bought the top four teams for a lot less then that and had automatic rights to show all their matches forever.
Maybe more. Crazy money & morally wrong.
Don't forget Sky aren't just subscribing to 11 million UK customers now, there are another 9 million European subscribers added. If Sky was just a UK company, the cost might have been a bit hefty. If the SP drops, it'll come back up.
can see 5% loss. Seems like a big gamble this time round.
Just watching Ian King on Sky Business report, apparently due to the "blind" auction process, Sky ended up paying £11mill. per match versus BT's £7mill. per match. and with only 28 first choices. I think a minus 5-10% drop inSP could be the response tomorrow.
There would have been a damn site more disappointment if the deals were the other way around. What would have been preferred, a lower bid and BT getting it? It has cost what it cost and I'm very happy with the RNS.
Looks like BT got the better of the deal. SKY seem to have overpaid!
1.4 billion per year (that's Sky alone) I think is a hefty cost.
states 330m pa more than analyst projections!!! that's quite some cost savings to be made.
now
Hopefully the city wont think we've overpaid, only 15 hours to find out!
telegraph website displaying details, they reckon the premiership have raked in around 5 billion!
Looking like Sky have won 5 Packages for the Premiership.
Premier League rights auction likely heading to second round: Premier League executives spent Friday assessing first-round bids for its U.K. live TV rights but reached no conclusion, suggesting that the auction process will go to a second round of bidding next week.
Sky: how high’s the limit?: The next auction of English Premier League football TV rights is under way. Results are due soon, and it will not be cheap. The auction of the rights for 2013-2016 raised £3 billion in total (of which Sky paid two-thirds). A decade earlier the rights to the same competition were sold for £1 billion. And the English Premier League is not losing popularity. That is not too worrying, but a big payout for football rights could change that. Ominously for Sky, there will be competition. Rival BT Group has already won the rights for all European cup matches, including the Champions League, for the next three seasons. BT does not have limitless resources. U.K. regulator Ofcom has questioned whether BT is overcharging companies that want to use its backbone network, and using the proceeds to show football to its own subscribers. But with a strategy that is partly based on using football to win subscribers, BT will be part of the auction. Still, Sky will have to face up to the challenge. The current content mix is performing well. On Wednesday Sky revealed good first half subscriber increases in its key U.K. and German markets, the latter up 9% year on year. Revenue per user held up everywhere except Germany.
Sky is set to report a big rise in customers signing up for its pay-TV service at its half-year results this week, which will also include figures for Sky Italia and Sky Deutschland for the first time.
Sky moves into mobile market in O2 agreement: Sky threw its hat into the increasingly turbulent U.K. mobile phone market in a deal with O2 operator Telefonica, the latest in a series of manoeuvres shaking up the industry.
I've just read that 3 are looking to offer 10 billion for O2.
Sky prepares to storm into mobile market: Sky is finalising a plan to break into Britain’s fast-changing mobile phone market. The satellite broadcaster is understood to be close to forging an alliance with O2 to rent capacity on its network. A tie-up would allow it to offer O2 mobile services under the Sky banner to its 11.5million pay-TV customers.
It would be more than quad play. TV, Broadband, Phoneline, Sky Go on upto 4 platforms and now possibly Sky's own mobile network. They bought out 02's broadband side, only a matter of time before they wanted a mobile network too. Bring it on.
Quad play is the go!
Sky holds talks with O2 Owner in bid to add mobile phones to media package: Sky has held talks on a possible strategic partnership with O2 after approaching the U.K. mobile network’s Spanish Owner, Telefónica.