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Excellent news this morning: Http://www.londonstockexchange.com/exchange/news/market-news/market-news-detail/IMO/13415737.html - this acquisition provides a pathway for launch into the USA - it's "complementary to IMImobile's product set, providing mobile solutions that enable businesses to manage digital interactions with their customers" - earnings-enhancing in the year to March'19 - current year revenue and gross profit expected to be above market expectations The small caveat is that the acquisition requires �0.5m of additional marketing costs this year which will reduce EBITDA, but this is necessary for the additional return next year and should be welcomed. Very good news.
The respected Techmarketview like today's news - "an excellent move": Http://www.techmarketview.com/ukhotviews/archive/2017/11/01/imimobile-adds-us-messaging-platform-to-extend-reach "Wednesday 01 November 2017 IMIMobile adds US messaging platform to extend reach The chances are that if you�ve had an SMS or Whatsapp message from your bank, utility or mobile service provider, AIM-listed IMIMobile will have been at the centre of it. IMIMobile�s platform, applications and AI capability joins up customer experiences across multiple channels and interacts with legacy enterprise systems to transform customer journeys and enables large organisations to react more quickly as customer preferences change and communications channels proliferate. IMIMobile has built an Enterprise cloud communication platform, IMIconnect, which supports a wide range of capabilities to enable enterprises to access chat systems, automate customer queries, use social media channels, drive marketing campaigns channels over multiple channels and communicate effectively with end customers over multiple channels. These systems are also key to many fraud management and online authentication systems. The business is very UK-centric, driving 60-65% of its revenue here, but today�s move, to acquire Sumotext, an established US-based communications platform provider for US$4.5-6m, should enable IMIMobile to address the US market and migrate its capabilities into the huge US market. Surprisingly perhaps, the US market appears to be behind the UK in terms of managing customer interactions (look at the progress of Eckoh there) and the omni-channel capabilities of IMIMobile should find a ready market. Sumotext�s portfolio is reportedly complementary to IMIMobile�s product set and IMIMobile expects to invest significantly in sales and marketing to drive cross-sell and up-sell opportunities. The acquisition is forecast to be earnings enhancing in the year to March 2019. The Sumotext CEO will join the IMIMobile senior management team. IMIMobile management also reports that trading for the half year was in line with expectations but cautions that additional �0.5m marketing spend in the US will push H2 EBITDA below current expectations. Looks like an excellent move."