Charles Jillings, CEO of Utilico, energized by strong economic momentum across Latin America. Watch the video here.
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It’s nice to sit back and watch the share price continue on an upward trend readying for the Esports World Cup in Riyadh from summer 2024. I wonder how much prize money will be awarded to the 12 partaking teams. Looking like a very large payday for Guild as the Saudi’s are bringing Esports mainstream and will want global press attention.
Looking forward to all the positive updates until then.
The share price has open blue skies. IPO we are coming after you. Just IMO
GLA
Oh lol
You tell him Cliveas
You tell him oveas
wrong wrong wrong!
agreement with david beckham renegotiated
guild esports (lse: gild), a global team organisation and lifestyle brand, is pleased to announce that it has renegotiated the terms of a five-year agreement with footwork productions ltd. ("footwork") that will reduce the company's total minimum payment obligations by £7.5m over the next two years.
the original agreement enabled the company to procure david beckham's services as a brand ambassador in return for 15% of all merchandising and sponsorship revenues, with total minimum guaranteed fees of £15.25m payable in cash instalments over the five-year lifetime of the deal. the first two annual payments have already been satisfied by the company and the third annual payment for 2022 amounting to £3m will be payable in line with the terms of the original agreement. further annual payments of £3.5m and £4m were also due in respect of the fourth and final year of the contract, as disclosed in the company's prospectus.
as part of the updated agreement, the minimum fee due to footwork for the fourth and fifth years has been renegotiated. instead of the remaining guaranteed minimums, footwork will receive 20% of guild esports merchandising and sponsorship revenue, a move that will significantly reduce the company's cash requirements and align the fees to its business performance and continued success. mr beckham will continue to perform ambassadorial services for the company.
now **** off with your horse****!
gl.
It's not as if they going to struck gold or a big oil find....
Esports takes time to earn money, and in this climate Esports is dead with no competitors to give them money or sponsor deals....
Gild pays David Beckhams debt.....
how are they going to pay £5m debt?
Err how about the 500k unconditional monies invested by the 'brand' ?
sheesh!
GL.
Here he is - the donkey of LSE, the earl himself.
No cash..... how is this £6+5m mcap?
SKY Guild Esports
Thats the new Name. Once Sky hold the reins totally, watch Sky Guilds Presence exploded. All Over SKY itself and the leverage it gives Sky to Market other products and services to the audience, all Companys now wish to command. Is Huge.
The 15-25 year old Consumer is the Prime consumers every large company will spend a fortune to convert to their own customers.
We may have been diluted but the 'Brand' will be holding onto the shares and therefore will have a major interest in seeing the SP rise.
They obviously don't want a full takeover (yet) hence not buying in open market IMV.
GL.
I dont know too much about the ins and outs of shares, so would be interested in other's takes.
Do you think that this investor company/person wanted a 25% stake, but there wasn't enough shares available for them to buy on the open market, so the company HAD to create more to get the deal done?
i understand we have all been diluted by 25%, as there are 25% more shares in play now, but were they created specifically for this one person to buy immediately.
Mcap only 5m!
Along way to go yet imho.
GL.
Exactly, the fact that someone has taken a proper 25% stake shows they are expecting to leverage the product and get some returns in either financial or brand awareness; else you'd just sponsor.
GLR if Sky then this Multi Bags.
Its probably Sky
- Rebrand to Sky Guild + Naming Rights via Commercial Agreement
- Add Sky Bet to the CS2 squad (extremely valuable in itself)
- Sky Glass already onboarded
- Sky HQ already onboarded and primary sponsorship
- Takeover Bitstamp current £1.5m PA deal
- 25% stake official Sky E-sports organisation to go with their market leading e-sports betting via Sky Bet (where CS2 is the main plaform for e-sports betting)
I could be wrong it could be someone else but Sky makes a whole lot of sense
What Id like to see is whoever takes this 25% stake, they need to protect the future of their investment so it would be foolish to take 25% but also not back that with a long term commercial deal, win win scenario then, else why would you take 25% and a commercial agreement, you would simply just sign a sponsor agreement.. shows whoever it is wants to protect both the platform for their advertising, and their investment. Very solid!
Should Fly very soon. 25% stake by 1 entity says a lot. As mentioned no clarity on who the new Majority Stakeholder is but will be a large organisation I would think.
Climbing on very little volume!
Whether Saudis or major brand things are looking very positive here.
Next news = boom imho!
GL.
Guild are going places. The writing on the wall has been there for ages. The progression being made is impressive. Just a matter of time until the market realizes Esports is here to stay and Guild will be leading the European charge. Just my opinion. DYOR.
GLA.
In the world of esports, brand activations are at the heart of the industry as one of the main avenues in which businesses can maximise fan engagement.
Guild Esports took to the stage at ESI London 2023 to talk about how their collaborative brand activation with broadcaster Sky offers fans new perspectives on esports, as well as the creativity involved behind the scenes to bring this partnership into fruition.
The panel involved Jasmine Skee, CEO of Guild Esports, as well as Guild’s SVP Creative and Strategy, Nick Westwood, whose prior experience includes working at the UFC.
Moderated by Dunkan McMonagle, Co-Founder of esports marketing firm Reset, the discussion first explored the importance of bringing in creativity into gaming partnerships.
Reflecting on Guild’s past 12 months of performance as an example, Skee explained: “We really thought about working with brands and what they’re trying to achieve. A lot of them came during COVID and it was a good way for them to invest.
“We can work with brands in different ways. We’ve also set ourselves up so that we can work with brands on a campaign basis.
“The last 12 months have been us looking at revenue from a partnership perspective but also from a campaign point of view as well.”
Touching on the partnership with Sky that has been active for more than a year, Skee commented that Guild’s strategy of approaching the telecommunications firm was derived from the requirement of investing in innovation to reach younger audiences – something that Sky carried with its brand.
Westwood then added: “What we’ve been able to do is push the boundaries of their brand. Brands are just starting to realise the real benefit of gaming, which is going out there and being disruptive. That’s been the real reward from the first year for me.”
He also reminded the audience that, through Sky, Guild now has the opportunity to make better connections with the real-life world of sports.
It has also helped them, Westwood acknowledged, focus on real-life issues such as female abuse in the gaming industry, with Sky and Guild Esports recently bringing this to light with their awareness campaign video ‘No room for abuse’.
On the topic, Skee commented: “When you look at the sports industry there’s a lot of quality when it comes to men and women tournaments. You can go on and put on a lot of female tournaments, 8% of women have experienced abuse in games. When you’re trying to sort a problem out, you have to find the root of the issue rather than put a bandaid on it.”
And partnerships in esports like the one with Sky have a strong potential to change the narrative when it comes to issues like abuse in gaming.
Skee concluded: “It’s very much about collaboration. Brands in the space have so much opportunity to make a difference. Working with brands and making sure they see the opportunity and how they can make the difference is what is really impo
Certainly in overdrive :
A Make Listening Safe Campaign UK has launched to help prevent hearing loss and tinnitus in 10m young people at risk from gaming and loud music.
It aims to educate people aged between 10 and 40 of the dangers of excessive listening to loud sounds, under the slogan, ‘Love Sound, Listen With Care’. It will run across TikTok, Twitch and YouTube, and engage with schools and social media influencers.
The launch event for this campaign will be held today (November 1st) at the Sky Guild Gaming Centre, the home of UK esports organisation Guild Esports.
GL.
Sp up for a change
Nice find Cliveas. No human rights issues will stop the Sheiks. Thought the new Shareholder would be a Gaming Prince wanting to Nab a Uk Mega Esports Company.
Perfect Partners. IPO and above. Easy Money
If true this could be heading back to IPO price!
23/10/2023
Saudi Arabia said on Monday it would organise an eSports World Cup starting next year, the latest boost to a sector Riyadh hopes will create tens of thousands of local jobs.
"The eSports World Cup is the natural next step in Saudi Arabia's journey to become the premier global hub for gaming and eSports," the Gulf kingdom's de facto ruler, Prince Mohammed bin Salman, said in a statement.
Prince Mohammed is said to be an avid gamer partial to Call of Duty, and Saudi Arabia has invested heavily in the sector since the 38-year-old became first in line to the throne six years ago.
Last year, the crown prince announced a $38 billion investment strategy for the kingdom's Savvy Games Group, owned by the deep-pocketed sovereign wealth fund.
The goal is to create 39,000 eSports-related jobs by 2030.
Officials also want to make Saudi Arabia "an Eden for game developers" that can produce new titles "promoting Saudi and Arabic culture", according to the national eSports strategy, targeting 30 globally competitive games produced in domestic studios by 2030.
The first edition of the eSports World Cup is expected next summer, taking the place of the eight-week Gamers8 festival of eSports tournaments which this year featured a prize pool totalling $45 million.
"You can look at Gamers8 as a dry run for the eSports World Cup," said Ralf Reichert, CEO of the newly formed eSports World Cup Foundation.
Tourism falls off considerably during the summer in Saudi Arabia when temperatures in the capital Riyadh clear 40 degrees Celsius (104 Fahrenheit) on a daily basis.
But the eSports World Cup "will be complemented with a diversified set of activities and events that will draw visitors and tourists to the capital, transforming it into a gaming capital", Monday's statement said.
"As they come to Riyadh maybe it might be quiet in Riyadh relatively, but the destination is very busy," said Saudi Tourism Authority CEO Fahd Hamidaddin, highlighting attractions in the cooler southern highlands and on the coast.
Officials have not specified which games will be included in the eSports World Cup, saying only that details will be made public early next year.
"The tournament will include the most popular games in the world across all genres and have the largest prize pool in eSports history," the statement said.
GL.