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Bald_eagle
"More likely to be a spotty teenager with a laptop on the dark web."
Exactly, that's the point.
Why CTV fraud is increasing.
The CEO is ex-CEO of Telaria(demerged from Trmr) and formed partnership with Rubicon to form Magnite.
Telaria(now Magnite) demerged from trmr due to 'perceived conflict of interest' - Trmr operate a full stack.
The CMO is ex-COO (Chief Operations Officer) of rthm(now trmr).
Given their previous roles, they would know how ad tech ecosystem works
They say fraud follows the money..
This is what Dan (ex-COO of rthm) and Doubleverify say about adtech fraud within CTV.
Dan Slivjanovski, ex COO/CMO of rthm talks about fraud and transparency within the ad tech ecosystem...
"Trust in an Ad-Supported Internet is Eroding.
Fake news, digital ad fraud, and data privacy are pressing issues threatening the trust and confidence in an ad-supported internet. "
Fraud Follows the Money
"Third-party verification has successfully reduced desktop digital ad fraud to low single digits.
Now, with mobile apps commanding more than 50% of a consumer's time online, advertiser demand for quality mobile inventory has swelled. In return, we've seen an 800% increase of in-app ad fraud. Expect that in-app ad fraud will continue to accelerate as fraud follows the money. Also, expect emerging premium, high-growth media types such as connected TV (CTV) to draw the attention of fraudsters in line with sharp increases in budget allocation."
http://www.adotas.com/2019/01/2019-ad-predictions-cmo-doubleverify/
and more recently:
Doubleverify have discovered more CTV fraud. This is likely to call for another round of calls for transparency and possible pulling back of CTV spending by advertisers, as it did in 2017.
CTV Fraud Scheme Costs up to $50m
"Discovered by digital media measurement and verification platform DoubleVerify, the scheme named ParrotTerra is estimated to have cost advertisers between USD $30m (£21.7m) and USD $50m (£36.1m) in stolen spend."
The fallout from ParrotTerra will no doubt amplify calls for greater transparency across the CTV supply chain, and more comprehensive solutions for tackling bad actors."
https://www.exchangewire.com/blog/2021/02/10/bloomberg-media-aspires-for-100m-from-consumer-subs-ctv-fraud-scheme-costs-up-to-50m/
Telaria (Magnite) reasons for selling their TremorDSP.. perceived conflict of interest
"Clients were also uneasy with Tremor servicing both the buy- and sell-sides."
"There's always been a little bit of friction because we were selling agencies and advertisers different products while we were representing publishers," Zagorski said. "And the people who plug into that sell-side platform would always be somewhat hesitant to commit to it in a huge way because we had that perceived conflict."
https://adexchanger.com/digital-tv/tremor-video-sells-demand-side-business-taptica-50m/
Do people still rob banks using a sawn off shotgun with a getaway car waiting outside....presumably before they are chased by the Sweeney and banged up in gaol?!
More likely to be a spotty teenager with a laptop on the dark web.
Why do chicks have a "thorpe"?
Because nobody would talk to them if they didn't.
You have a high dependency on false logic.
A bank robber may use a car as a getaway, therefore if you have a car you are likely to rob a bank.
Complete nuts
As Expected!
Ad tech companies have a high dependancy on rtb (Real Time Bidding) or Programmatic.
I think there's severe consequences for ad tech model with this court case, especially if IAB lose.
Programmatic/rtb is heavily used.
IAB Tech Lab sued over its role in â€ËÅ“world’s largest data breach’
https://www.thedrum.com/news/2021/06/17/iab-tech-lab-sued-over-its-role-world-s-largest-data-breach