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This is the last time I spoon feed you. Do your own research! As for figures they are not given for this purpose so it would be a pointless guess. But it's in black and white and in the interims. Take from it what you will. This is a cracking business growing at speed and will soon be re rating.
"The impact is an overall lower cost of acquisition per customer and revenue generating unit, which will deliver margin improvements over the medium term.
Commenting, Andy Hollingworth, CEO at Toople said:
"The order numbers achieved in July and August were ahead of our expectations. Growth is being driven by a number of factors, not least a noticeable switch by UK SMEs to superfast fibre broadband, ahead of the eventual closure of existing legacy copper infrastructure in 2025. As businesses are forced to review their existing telecoms services, many are seeking new solutions which provide enhanced quality at an affordable fixed price. SMEs are increasingly dissatisfied with a lack of price transparency, poor service offerings and poor customer service from the traditional tier one providers. Toople is taking advantage of these failings by its bigger competitors and is fast becoming a major disruptor in our segment of the market. The Company continues to make great progress, as evidenced by sales figures over the normally quieter summer period."
Basically your numbers are bull****.
Why wont you answer where this will be on results day? Come on...
But yes you are correct. Half way between 41 and 91 is 66.
As for the numbers - I said they came straight from one of the rns's. If you are unable to find it that's a shame. As they say DYR.
Still Makes no sense.
First you said it was an average. 41+91= 132 / 2 = 66. So its not that.
Then you've said Right down the middle. The middle number between 41 and 91 is 66 also. So its not that either.
Is your number just bull****?
On results where will this be? Put your neck on the line and provide a number
In one of the rnss it states that they have an acquisition cost range of between £41 and £91. So right down the middle.
jabberba the interims don't say the cost of customer acquisition is falling. It says they're spending more on sales and marketing in order to improve conversions, and that (if successful) this will in future reduce the cost per acquisition. Fact remains that the data we have so far shows the marketing costs rising faster than revenue.
Still can't see where your £61 figure came from. What did you divide by what, to reach the £61?
£61 is an average price from an rns. It's falling as per the rns. This is relative. As the sales rise exponentially then the cost of sales rises but as a percentage it falls.
Falling continuously? The last interims had revenue up 57% and marketing costs up 80%.
How do you derive the £61 number?
And the cost is falling continuously.
It's only costing them £61 per customer in the uk and less from their overseas operation.
They are in a sweet spot. No doubt about that. Picking up customers is like a turkey shoot.
Surely not. If they've done brilliantly they will have doubled revenue in the second half. Second half results with £2m revenue looks like £400k gross profit and a £600k net loss, eating up half their 31 March 2019 cash balance by 30 Sept 2019. (Full year £3m revenue, £600k gross profit, £1.6m net loss). If the first half of the current year adds another £1m of net new business, the six months to 31 March 2020 will be £3m revenue, £600k Gross Profit, £400k net loss. Placing in the second half of 2020 to keep the lights on. Admittedly if they keep up that pace of growth it'll be worth something soon enough, and a bigger rival might buy them. Be interesting to see if the results to 30 Sept 2019 show anything like that level of growth though.
Watch this fly, mc soo small and customer acquisition is rising, should be multiple of the current price imho