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theatre on its way . do not underestimate what John Gore and Melody have been up to the last year , their silence has been the preview to greatness so far . imo
Rhapsody inks Asia deal for its Powered by Napster platform
Posted on April 24, 2019 by Anna Washenko
Rhapsody International has entered a partnership with global software development firm GNT Inc. Their arrangement will expand the footprint of Rhapsody’s Powered by Napster music platform. GNT will offer its development capabilities to help Powered by Napster introduce branded streaming music services across Asia. Other priorities within this deal are the development of 5G technology and acquisition of new customers in Asia, beginning with Vietnam.
“Our partnership with GNT opens up new opportunities in Asia to innovate in a rapidly evolving streaming music industry and boost adoption of Powered by Napster,” said Brian Ringer, Rhapsody’s executive vice president and general manager for the Asia Pacific region. “We’re ready to team up and broaden access to our platform solutions with companies that want to strengthen their brand and transform their customer experience with streaming music.”
Powered by Napster is a complete audio and music platform that assists companies in launching their own branded streaming services. It includes the infrastructure for streaming and downloading, such as rights management, customer billing, royalty administration, and business intelligence.
A lot of deals with asia recently , i wonder how far back the conversation was had with the joining of Napster and Melody ??
The saga of Napster has taken an interesting turn, as the piracy-turned-streaming site has been acquired by the VR experience company MelodyVR. In a deal worth $70 million, MelodyVR will take control of Napster from previous owner RealNetworks and assume $44 million in debt, mostly to music industry companies. MelodyVR said Napster will help it establish an “entertainment platform that spans immersive live performances and recorded music streaming.”
Once synonymous with music piracy, Napster’s name (and not its P2P piracy business) was acquired by the music streaming service Rhapsody (owned by RealNetworks) in 2012. Rhapsody eventually changed its name to Napster in 2016. RealNetworks eventually spun the company off, but retained an 84 percent stake. In 2019, Napster served 10.8 billion streams and took in $113 million in revenue.
Meanwhile, MelodyVR aims to be the “destination for music in virtual reality,” with live performance VR experiences on Oculus Go, Oculus Quest, Samsung Gear, iOS and Android platforms. It has access to catalogs from Warner, Universal and Sony (including Sony labels Columbia, Epic, Legacy, Masterworks, RCA Records, Sony Classical, Sony Music Latin and Syco Music).
The two companies together will create a concert-at-home VR juggernaut, MelodyVR hopes. “MelodyVR’s acquisition of Napster will result in the development of the first ever music entertainment platform which combines immersive visual content and music streaming,” said CEO Anthony Matchett. “For music fans today, live and recorded music are intrinsically linked. We are as keen to see our favorite artists perform live as we are to listen to their albums.”
RealNetworks CEO Rob Glaser said that the company was “grateful for the hard work by the entire Napster team to keep the torch alive all of these years.” The deal is expected to conclude by the end of 2020.
Update 8/27/2020 6:23 PM ET: The post originally said that MelodyVR is on Oculus Rift, HTC Vive and PlayStation VR, but it’s currently on Oculus Go, Oculus Quest, Samsung Gear, iOS and Android platforms. The post has been updated with the correct information.
Asia all the way :)
Covid will be here for a few years , forget about any music/theatre gatherings for at least 2 years imo , so all genres to survive will need APP/VR to survive ---------- :)
if you Google melody today the page now shows a Google ad and a downloads option. It also shows melody's downloads at 90k+.
I think Melody are in the best position to take advantage of the billion new subscribers that will be joining the VR/AP revolution and as some on here have pulled in the threads that asia is a big part of this billion , then Africa will be the next billion . yes i think the fact Melody was on the front media campaign for Oculus 2 was played down but imo was a huge endorsement for Melody and i agree that Sony must be in the mix with the threads from previous posts . and with us hopefully taking on the big 6 and giving artists a proper music platform ( maybe not as greedy as the cooperate 6 so more attractive for the up and coming which will be the A stars in a few years ) is the best path for the next 2 years or value 3 billion , which for me will be SH and AH OUT . i can see a buying frenzy when this opens if the next deals/ partners are as big as what we are expecting , GLA lth :)
yes agree that lower pricepoint will help shift in larger numbers.there is to my mind, a psychological difference between £400 and £300. so think it will make a big difference.the prominence of the melody logo is intriguing,i agree and obviously i hope it has the significance being attributed to it.time will tell.
Hi Stu222, having watched Facebook Connect and the article I posted, Facebook obviously took their eye off the ball regarding VR and ‘rooms’ etc, they have now corrected this with ‘Horizon’ and the new Quest 2, MZ stated several years ago he wanted 1 Billion people to adopt VR, the Oculus Go wasn’t good enough and the Quest was too expensive, MelodyVR also trialled 1000’s of with clients, this feedback would be useful to Facebook.
I believe there is synergy between the decision to offer the Quest 2 at the lower price, there has also been lessons learnt in the manufacturing, I believe Quest 2 will be a great hit around Xmas, games will appeal to the majority, but others will require something else, MelodyVR and others will provide the something else, Music and Theatre experiences, along with other experiences, especially for the Japanese/South Korea market, I also believe Sony will be a factor!
Together with the Live Nation events, ‘Napster’ or MelodyVR whatever the name will be the new platform.GLA
Facebook have made this a loss leader to shift as many units as possible and get as many people into vr. I think a subscription model will help with this as £300 is still quite an amount for some. It also hasn't gone unnoticed on here that the Melody logo is front and centre of the quest 2 promotions and with our previous tie in with them I think its a possibility at least.
stu just read the article.i cannot answer your question,although if pushed i would say "no' although interesting speculation.the two most salient points for me are the references to a loss leading product and an aggressive approach and the disquiet expressed over the compulsory Facebook tie in.i have felt the latter point was highly negative since it was first announced,but i speak as someone who wouldn't dream of opening a Facebook or similar account, so not really a representative view..certainly think that november is goingto be interesting though.
Just a question and please shoot me down at will.
At £300 retail is the Quest 2 Melody's viewer? This would work with a £20 plus a month on a 24 month contract for our basic package with live streams and theatre costing extra but reduced for subscribers? Timing also works as the napster deal should be in place before Xmas. The article also states that ghe XR2 chip improves resolution on 360 videos.
BBC News - Facebook boosts power and cuts price of VR headset
The only publishing analyst is restricted on publishing anything as far as I am aware.
Has anyone seen any analyst reports or financial press speculating what the new price may be around?
4 new job postings this week for MelodyVR
2 x React Native Developers
Product Design lead
It’s not my style to ramp, just supply worth while research!! GLA
Napster remains a consumer-brand streaming service, but the company’s energies are focusing ever-more keenly on its B2B business, and ‘powered by Napster’ services launched by brands and other partners. Now Napster’s parent company Rhapsody International is making a new push with that strategy in Asia, via a partnership with Vietnamese tech company GNT. The pair will be targeting clients across Asia, including Japan and Vietnam, while also exploring the potential that 5G mobile networks have for music-streaming.
“Our partnership with GNT opens up new opportunities in Asia to innovate in a rapidly evolving streaming music industry and boost adoption of Powered by Napster,” said Rhapsody’s EVP and general manager, Asia Pacific, Brian Ringer. “GNT has a long history of working in the streaming music market in Japan on both the business and technology sides of the industry,” added GNT CEO Ho Tung Lam. “We are very excited to partner with Napster.”
The news comes shortly after Rhapsody’s majority shareholder RealNetworks revealed the latest financials for the streaming service: Napster’s revenues declined by 16.6% to $143.8m in 2018, but it moved from a net loss of $13.1m in 2017 to a net profit of $10.3m in 2018. At the time, RealNetworks also noted that “for Napster to meet its future liquidity needs, however, Napster will need additional financing to fund its operations and growth”.
Strange AM and the Rolling stone Japan interview .
whats your thoughts on the next partnerships . thanks.
I spent an hour looking for it the point i liked was Nextvr cameras and how impressed he was .
but on second read of Mel post i got it :)
Mr Carmack doesn’t explain anything about Melody . I see you choice Of wording though you little ramper while suspended you .
Imagine when Apple launch their new cool VR glasses, it will become trendy as well.....
Just watched the John Carmack (Facebook Connect), explains why MelodyVR and Facebook hasn’t rolled out any real experience, Facebook hasn’t been ready, it’s 3rd parties that have been in the driving seat. Now MelodyVR are in the driving seat along with Napster infrastructure we can be a recognised platform!! GLA
Thank you 5Orrell .
Asia the land of honey :)
Rolling stone translated
MeolodyVR is one of the most prominent companies in the fast-growing live streaming ecosystem. During the pandemic of the new coronavirus, the company continued to broadcast live performances by artists such as Post Malone, John Legend and Khalid. Such Meolody VR has acquired Napster.
Napster, which has nurtured the era of music piracy and rushed the music industry into the digital age before the advent of paid streaming services, is about to enter a new era again. Last month, London's Melody VR, which operates a music app "Melody VR" that allows you to enjoy live and concert streaming in VR (virtual reality), acquired Rhapsody International Inc., which operates Napster for $ 70 million (about 7.4 billion yen). Announced that it was done. With this acquisition, MelodyVR is looking forward to creating a new musical experience that combines recorded music with live streaming.
"We want to provide consumers with music content that makes us feel completely different, whether it's a live event or an album," MelodyVR CEO Anthony Machete told us. “We want to integrate these into one platform. While delivering artist concerts and live streaming, we also provide audiences with album playlists—it would be great if we could do this. We've always envisioned it, and this is just one part of the service we offer. "
MeolodyVR is one of the most prominent companies in the fast-growing live streaming ecosystem. The company, which continued to deliver live performances of artists such as Post Malone, John Legend, and Khalid during the pandemic of the new coronavirus, is in demand for streaming among artists who cannot hold events due to coronavirus and fans who cannot attend the event. I have witnessed a rapidly increasing situation. In an interview with the magazine, the company said in July that it delivered 10 times more concerts during the Corona disaster than the same period last year, and the number of app downloads increased by 1000 percent. Since the outbreak of the new coronavirus infection, the company has opened performance studios for artists in Los Angeles and London to hold socially distant events.
Like Napsody. Email Mvr.