The latest Investing Matters Podcast episode featuring Jeremy Skillington, CEO of Poolbeg Pharma has just been released. Listen here.
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Yes Wyn —- it will be an interesting trading update which may indicate if EVE can become profitable as it has lost lost lost money over the years - imagine at one time this share was trading at well over the £1 mark. Will CC and her team - if any team can make it I think they are in place presently and with a logical strategy and now with all the cost cutting in place and up and running making this company more efficient than its ever been!
DYOR.
Big week for Eve, coming up.... (I know, stating the obvious), I like the mood music with the responses D has had directly form customer relations, the PR stuff as I think I said a couple of week ago, is unlikely to be co-incidence, which means its planned.
In any event it will still will keep us on the edge of our seats!
Difficult to read the runes on this but fingers crossed there is some buying prior to the big day. I think there will be because if we are finding it a hard read, then so is everybody else, and the scope for a re-rate on "good" news is definitely there, which makes the risk reward attractive for many I would have thought.
Plus this is a good test for the LTB&H system. Time for it to deliver and show us poxy traders what we are missing (and I'm not kidding).
GLA
NB. 'not only survive; but thrive'...
Let's hope that not just hyperbole.
(Wyn I found something I could disagree in a post of yours. I think it's 'Ta Da!' not 'Da Da!'..)
https://www.effie.org/case_database/case/UK_2021_E-636-053
'SUMMARYThis paper is about how, in spite of the dual pressures of a reduced (and comparatively tiny) spend and competitive behemoths piling in on eve’s ‘sleep wellness’ positioning, eve was able to not only survive; but thrive.
This paper is not about incremental change or successful testing – it’s a story of how a (currently unprofitable) young brand had to spend radically more efficiently to maintain the brand, build trust, and grow quality perceptions, traffic and By finding new ways into proven channels. By building a highly efficient creative vehicle'