SingTel Mobile Marketing JV

20 Sep 2007 07:02

Velti PLC20 September 2007 FOR IMMEDIATE RELEASE Thursday, 20 September 2007 Velti powers mobile marketing campaigns for SingTel's Globe Telecom, a leading Asian mobile operator Velti, a leading platforms and services provider enabling mobile marketing,advertising and value-added services for advertising agencies, media groups,mobile operators and large enterprises, today announces that it is expanding itsoperations in Asia, starting with a mobile marketing campaign in thePhilippines, with SingTel's Globe Telecom (a joint venture of SingTel withPhilippines' Ayala group) This is Velti's mobile marketing campaigns on behalf of SingTel's Globe Telecom,Asia's leading communications group with more than 136 million subscribers (outof which 18 million are located in the Philippines) and operations in more than20 countries. The Philippines have the highest per capita SMS adoption rate inthe world, accounting for 10% of SMS sent worldwide (source: ITU). The purpose of the campaigns is to increase Globe Telecom's customer loyalty.Velti has deployed its Mobile Marketing Platform and developed and implementedinteractive mobile marketing campaigns, which include a content-oriented mobilecommunity. The campaigns offer Globe Telecom customers a unique experience, withmobile content give-aways and other gifts being offered to boost participation. Since the campaigns were launched in July 1st, 2007, participation has reached asignificant percentage of the Globe Telecom's subscriber base with more than 18million mobile interactions with the end consumers. By September 30, 2007, thisis expected to surpass 24 million, with the increased traffic reinforcing GlobeTelecom's position in the market. Velti has recently launched Version 3.5 of its Mobile Marketing Platform (VeltiMMP), an innovative tool for planning, creating, managing and monitoring mobilemarketing and advertising campaigns, which incorporates more than 60 built-incampaign templates for above and below-the-line activities, enabling the rapidand cost-effective creation of multilevel mobile campaigns. Alexandros Moukas, Velti's CEO said: "Singtel's Globe Telecom is an important partner for Velti as we are expandingour operations in Asia, a highly-dynamic market for mobile marketing andadvertising. We are thrilled that the proprietary technology behind our MobileMarketing Platform provides our customers with exceptional mobile targeting anddelivery.". END CONTACTS Velti: +44 (0) 20 7633 5000Alex Moukas, Chief Executive OfficerPantelis Papageorgiou, Finance Director Bankside: +44 (0) 20 7367 8888Simon Bloomfield or Steve Liebmann About Velti Velti is a leading mobile platforms and services provider that enables mobileadvertising, marketing and mobile content. With offices in London, New York,Boston and Athens and more than 200 employees, Velti operates in 10 countriesand its more than 100 corporate customers include major mobile networkoperators, advertising agencies and media groups. Velti is a publicly tradedcompany listed on the London Stock Exchange. For more information please visit www.velti.com This information is provided by RNS The company news service from the London Stock Exchange