Second large scale customer deployment order

01 June 2018

Actual Experience plc

(the "Company" or "Actual Experience")

Second large scale customer deployment order

Actual Experience plc (AIM: ACT), the Analytics-as-a-Service company, is pleased to announce that it has received an order for the full-scale deployment of its analytic software within a large enterprise customer of one of its four Channel Partners. This is the Company's second full-scale deployment, following the announcement of a c. £1 million per annum implementation received via another Channel Partner in April 2018. The rollout, which began in 2017, is expected to expand to full-scale within the next three months and is predicted to generate revenues of approximately £240,000 per annum for the Company, on a multi-year basis.

In this deployment, the enterprise customer will be using the Company's Analytics-as-a-Service across its locations to provide visibility over its digital supply chain to identify factors impacting upon user experience.

The length of time it takes for customers to deploy at scale can vary up to two years. In this case, it has taken almost a year to develop from small to large scale. The size of this deployment, in conjunction with the one previously announced, further validates the Board's belief that large enterprise customers have the potential to generate, on average, annual revenues of $500,000.

Dave Page, CEO of Actual Experience, commented: "We are delighted that following a successful small-scale deployment, this large and complex enterprise customer has decided to roll out our analytics across its digital supply chain at a much larger scale.

"This second full-scale rollout of our analytics software to another of our Channel Partners' large enterprise customers demonstrates Actual Experience's growing momentum and represents an exciting endorsement of our technology and Channel Partner strategy. With a growing number of small deployments across our Channel Partners' customers, each with the potential to scale, we are confident in the prospects for the business."

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About Actual Experience

Actual Experience's analytics provide the digital Voice of the Customer. This is a real-time, data-driven view of what end users would say about the quality of a company's digital products and services, and why. Our customers can analyse everything that impacts the experience quality in their digital supply chains, for any service, type of user or the Internet of Things. It gives them complete transparency from the point of provision to the point of use and whether inside or outside their business's control. The insights can be used to make continuous improvements to their business performance.

Actual Experience is a listed-company on the London Stock Exchange (ACT). Our development Headquarters are in Bath, UK, and we also have offices in London. Actual Experience's unique digital analytics as a service is founded on ten years of cutting-edge research at Queen Mary University of London.

www.actual-experience.com