PE Caramel Vodka Success

1 Mar 2006 07:04

Blavod Extreme Spirits PLC01 March 2006 Blavod Extreme Spirits plc ("the Company" or "Blavod") Players Extreme Caramel Vodka Enjoys Success FRANKLIN, Tenn. - 1st March 2006 - Blavod Extreme Spirits plc (BES.L) todayannounced that its Players Extreme Caramel Vodka is featured in Nightclub & BarMagazine's March 2006 issue in a feature titled "When Well is Not Enough...Diligently Upselling Vodkas Commands Super-Premium Profit". The article discusses the flavored vodka category being "red hot" and"dominating bar dollars" saying the "explosion of flavored vodkas has opened newdoors with mixing and selling premium and super premium flavors..." and "thereis an entire portfolio of players at the bar now, from Players Extreme itself,to..." Jeffrey Hopmayer, Blavod's CEO said, "This article confirms what we've seen withour flavored vodkas that taste is important to the end consumer. This is supercoverage for the Company and Players Extreme Caramel Vodka." About Blavod Extreme Spirits: Blavod Extreme Spirits, plc (LSE:BES), is an international spirits company basedin London with U.S. offices in Franklin, Tennessee. Formed by the 2003 mergerof Blavod Black Vodka plc and Extreme Beverage Company, Blavod Extreme Spiritsproduces and sells its black-colored vodka, aptly called Blavod, throughout theworld. BES also produces and sells the award-winning, intensely flavored lineof Players Extreme vodkas and rums. In the United States, BES is the exclusivedistributor of an elite wine portfolio of fine Italian wines. For moreinformation on the company, please visit: www.blavodextreme.com. About Nightclub & Bar Magazine: Nightclub & Bar Magazine is published in the US and for two decades, has beenthe industry's leading business publication for the on-premise innovator. Itsreaders - 120,000 nightclub and bar owners operators and managers - rely on eachissue as the source for ideas, products and tips to help maximize their revenuesand build long-term success. Nightclub & Bar also hosts the largest industrytrade show in the Western Hemisphere - "The Show" - offering the perfect forumfor operators and suppliers to meet and conduct business. For more information,please visit: www.nightclub.com. Enquiries: Blavod Jeff Hopmayer 001 615 771 9111 Brewin Dolphin Mark Brady 011 3241 0129 Keith Williams 011 3241 0186 Cardew Group Tim Robertson 020 7930 0777 Catherine Maitland This information is provided by RNS The company news service from the London Stock Exchange