Orca selected by Lattelecom

10 Apr 2007 07:02

Orca Interactive Ltd10 April 2007 10 April 2007 Orca Interactive Limited ("Orca" or "the Company") Orca Interactive selected by Lattelecom for first ever Baltic MPEG-4 IPTV service RA'anana, Israel - April 10, 2007 - Orca Interactive (LSE: ORCA), a globalmarket leader in developing middleware and applications for IPTV, announcestoday that its leading IPTV middleware solution, RiGHTvTM, has been deployed inthe Baltic region's first ever MPEG4 IPTV solution by Lattelecom, Latvia'sleading provider of information technology and telecommunications services. Lattelecom's landmark service utilizes the latest version of Orca's RiGHTvmiddleware and offers broadcast television, video on demand, multi-lingualcapabilities and self service functionality. By using Orca's Service Delivery Platform (SDP) architecture, third partyprogrammers were also able to develop an innovative segmented advertisingservice that allows Lattelecom to send tailored advertisements triggered by auser's actions. Welcoming the announcement, Orca Chief Executive, Haggai Barel said: "I amdelighted to announce Orca's involvement in yet another pioneering IPTV service.Lattelecom requires a flexibile and high quality carrier grade service andthis is precisely what RiGHTv was designed to support. In addition, our SDParchitecture has given Lattelecom the ability to offer innovative advertisingservices in a short time to market, further demonstrating the flexibility ofOrca's solutions." Explaining his decision to select Orca's RIGHTvTM solution, Mr. Janis Ligers,Acting Commercial Director of Lattelecom, said: "We are pleased with ourselection of Orca as provider of IPTV middleware for our IPTV offering. Thesystem allows us to offer our users a wide variety of services at the highestquality. Using Orca's RiGHTv middleware, we are able to provide an excellententertainment experience for our users." For further information please contact: Orca Interactive plc +972 9 7699444Haggai Barel, Chief Executive Officer Financial Dynamics +44 20 7831 3113James Melville-Ross / Matt Dixon Altium +44 20 7484 4040Tim Richardson About Lattelecom Lattelecom was established in 1994. 51% of its share capital belongs to theRepublic of Latvia, while 49% belongs to the consortium AS TILTS Communications.It is owned by Sonera Corporation Sonera Holdings B.V., 99.4% of shares inwhich belong to TeliaSonera AB. Lattelecom is the leading provider ofinformation technology and telecommunications services in Latvia. The number ofusers of Lattelecom DSL internet connections increased by 55% during the courseof 2006 and reached the total number of 106,600 at year's end. The LattelecomGroup is made up of six companies - Lattelecom, Lattelecom Technology(previously MicroLink Latvia), Lattelecom BPO, Citrus Solutions and LSS. Thegroup recorded turnover in 2005 of LVL 134.1 million (USD 236,820,000). During2005 Lattelecom invested more than LVL 28.9 million (USD 51 million) ininfrastructure development and modernisation. For additional information aboutthe Lattelecom Group, please visit www.lattelecom.lv. About Orca Interactive Orca Interactive (LSE-ORCA) is a leading provider of IPTV middleware andapplications for broadband network operators and service providers. Orca enablestriple-play providers to deliver a full array of attractive video-over-IPservices that generate new revenue streams and strengthen customer loyalty.Leveraging a flexible telco-grade middleware platform, Orca empowers operatorsto deliver broadcast TV, video on demand (VOD), personal video recording (PVR),home media and other compelling interactive services. Orca's SI-enabledsolutions are designed for easy outsourcing of integration services by anoperator's preferred systems integrator. Orca has formed strategic partnershipswith leading players across the IPTV value chain to ensure best-of-breedsolutions with low total cost of ownership. For more information, please visitwww.orcainteractive.com. ENDS This information is provided by RNS The company news service from the London Stock Exchange