Operations Update

DP Poland PLC

("DP Poland") - Domino's Pizza in Poland

Operations Update - store roll-out gathers pace

Store Openings

Today DP Poland opens its second Domino's Pizza store, in central Warsaw. Located on Al. Jana Pawła II, a major street that runs through the centre of the city, the store has a densely populated delivery area. This store features a 'pizza theatre' window in the customer area which allows visiting customers to view their pizzas being freshly made.

Peter Shaw, Chief Executive DP Poland, comments:

"As our second store opens the store roll-out programme is gathering pace, with the third store nearly complete and construction about to commence on the fourth.

I am also very pleased to announce that our first store has recently received a five star rating from our international franchisor, an outstanding result which reflects the time and effort spent developing a best of breed Domino's offer for Poland. This standard now provides the operational benchmark for all of our stores going forward.

Our first store has now been open for over three months and is starting to build our reputation for great delivery pizza. Customer feedback is very encouraging with regard to both the quality of our pizzas and the speed of our delivery. Delivery is averaging less than 20 minutes from the time the order is taken to it arriving in the customers' hands.

Our online ordering system was activated at the end of April and is already accounting for between 5-10% of sales without active promotion of this channel."

Head of Site Development

We are pleased to announce that Agnieszka Kaczmarek has recently joined the company as Head of Site Development, with responsibility for site identification, lease negotiation and store construction and fit-out. Agnieszka has extensive real estate experience, having joined us from Tesco where she had responsibility for large store formats in Poland. Agnieszka has worked for a range of businesses, including BP retail, and has significant site development experience in the food service sector with major national restaurant chain Sphinx and leading national retailer Ruch in the development of its i-coffee chain. Agnieszka qualified as an architect and holds an MBA from INFAM Business School, Paris.

15 June 2011

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