New Venture Company

11 Feb 2005 07:00

Angle PLC11 February 2005 For Immediate Release 11 February 2005 ANGLE plc CUSTOMISER GROUP: NEW VENTURE COMPANY ANGLE plc, the venture management and consulting company specialising in thecommercialisation of technology, is pleased to announce the launch of its latestventure company, Customiser Group Ltd ('Customiser'). In accordance with ANGLE's Progeny(R) process for creating new ventures,Customiser has secured intellectual property utilising psychological profiling(more normally found in clinical psychology) and advanced pattern recognition.The approach has been developed and patented by a team of leading academicsacross a number of UK Universities. ANGLE expects to spend up to £500,000 inthis Progeny(R) venture. Global spend on the internet is now well in excess of $100bn per year andrevenues from internet advertising now exceed $10bn per year. The market fortailoring content to individual users is still in its infancy, but is alreadygenerating several hundred million dollars per annum in revenue and is widelypredicted to grow rapidly. Customiser's technology improves targeting of on-line advertising on internetportal sites, relevancy of search results and product recommendations withinretail sites. The Customiser solution produces substantially better resultsthan rivals which rely simply on data such as demographics and internet browsingbehaviour. It is expected that in the future, through Customiser's solution, internet userswill welcome personalised online adverts, search results and productrecommendations rather than wasting time with irrelevant information. Similarlyinternet advertisers and retailers will target personally meaningful adverts andproduct recommendations to receptive customers. Commenting on the collaboration with ANGLE, the technology development team'sAndrew Fraser, said: "We believe that internet personalisation will be worth several billion dollarsin the next few years and our collaboration with ANGLE will place us in anoutstanding position in this market." ANGLE's Chief Executive Andrew Newland said: "Customised on-line advertising and internet retailing are new but significantmarkets with enormous potential for growth. Customiser's solution offersincreased effectiveness in internet advertising, search results and productrecommendation placing us at the forefront of the rapidly emergingpersonalisation market." For further information ANGLE plc 01483 295830Andrew Newland, Chief ExecutiveDawson Buck, Deputy Chief Executive Buchanan Communications 020 7466 5000Richard Darby, Suzanne Brocks Notes to Editors Founded in 1994, ANGLE is an international venture management and consultingcompany focusing on the commercialisation of technology and the development oftechnology-based industry. ANGLE creates, develops and advises technologybusinesses on its own behalf and for its clients. This information is provided by RNS The company news service from the London Stock Exchange