New Restaurant Distribution

21 Sep 2005 07:01

Blavod Extreme Spirits PLC21 September 2005 Blavod Extreme Spirits Grows Restaurant Business in the United States FRANKLIN, Tenn. - September 21, 2005 - Blavod Extreme Spirits (LSE:BES) haslaunched an aggressive campaign to further place its spirits and wines inrestaurants throughout the United States. Recently, Blavod Black Vodka andPlayers Extreme Caramel Infused Vodka were placed in Emeril's at UniversalStudios and The Hard Rock Hotel and Casino, both in Orlando, Florida and Smith &Wollensky in Columbus, Ohio. Wines represented by BES were added to Emeril'smenu in Florida and at Johnny Carino's in the state of Oklahoma. Smith & Wollensky, one of America's most renowned steakhouses with 16 U.S.locations, recently featured a dedicated cocktail menu for Players ExtremeCaramel Infused Vodka in its Columbus, Ohio location. The menu included "TheExtreme Caramel Macchiato Martini," "The Extreme Caramel Appletini," "CaffeCaramel," and "The Sugar Daddy." Emeril Lagasse's restaurant, Emeril's in Orlando, Florida's Universal Studios,is featuring Blavod Black Vodka and Players Extreme Caramel on its martinimenu. Emeril's also will feature two of BES's wines, Baroncini's Vernaccia andBruno Rocca's Rabaja. Also in Orlando, The Hard Rock Cafe is adding Blavod andPlayers Extreme Caramel Vodka to its cocktail menu. Other highlights: •Season's 52 in the state of Florida features Blavod's Midnight Martini at its four restaurants and is adding Players Extreme Caramel Vodka to the martini list. •Portobello Yacht Club at Disney World in Orlando, Florida has placed Bruno Rocca and Baroncini's Morellino on its wine list and is adding Players Extreme Caramel Vodka. •Charley's Steakhouse in Orlando and Kissimmee in the state of Florida has added Bruno Rocca and Players Extreme Caramel Vodka. •Baroncini's Chianti Classico del Giglio will be added to Johnny Carino's in the state of Oklahoma. Media Contact: Tim Robertson , Cardew Group (0)20 7930 0777 Donna Schwartze (314) 330 3488 About Blavod Extreme Spirits:Blavod Extreme Spirits, plc (LSE: BES), is an international spirits companybased in London with U.S. offices in Franklin, Tenn. Formed by the 2003 mergerof Blavod Black Vodka plc and Extreme Beverage Company, Blavod Extreme Spiritsproduces and sells its black-colored vodka, aptly called Blavod, throughout theworld. BES also produces and sells the award-winning, intensely flavored lineof Players Extreme vodkas and rums. In the United States, BES is the exclusivedistributor of an elite wine portfolio of fine Italian wines. For moreinformation on the company, please visit www.blavodextreme.com. About Smith & WollenskyThe Smith & Wollensky Restaurant Group develops, owns and operates high-end,high-volume restaurants in major cities across the United States. The originalSmith & Wollensky, a traditional New York steakhouse, opened in 1977 and iscurrently the largest-grossing a la carte restaurant in the country. Since itsinception, the company has grown to include 16 restaurants, including Smith &Wollensky in Miami Beach, Chicago, New Orleans, Las Vegas, Washington, D.C.,Philadelphia and Columbus, Ohio, New York, Dallas, Houston, and Boston.www.smithandwollensky.com About Emeril'sEmeril Lagasse is the chef-proprietor of nine restaurants including three in NewOrleans, two in Las Vegas, two in Orlando, one in Atlanta and one in Miami. Heopened Emeril's Orlando at Universal Studios City Walk in 1999. www.emerils.comAbout Hard Rock International Hotels and CasinosHard Rock Hotels and Casinos, is one of the world's most globally-recognizedbrands. Beginning with an Eric Clapton guitar, Hard Rock owns the world'sgreatest collection of music memorabilia, which is displayed at its locationsaround the globe. Hard Rock is also known for its collectible fashion andmusic-related merchandise, Hard Rock Live performance venues and anaward-winning website. Hard Rock International, Inc. is owned by The Rank GroupPlc (NASDAQ: RANKY). For more information on Hard Rock, visit www.hardrock.com. About Johnny Carino'sFired Up, Inc., the parent Company of Johnny Carino's Italian Restaurants hascontractual agreements for 490 Johnny Carino's to be developed by 21 franchisepartners throughout the United States and the Middle East over the next 15years. Fired Up Inc. intends to expand 10 to 12 Company restaurants per yearand continue aggressive growth of multi-unit Johnny Carino's through strategicdevelopment partnerships making Johnny Carino's one of the fastest growingconcepts in the restaurant industry. www.carinos.com ### This information is provided by RNS The company news service from the London Stock Exchange