Liverpool FC turns to Blackbird

22 April 2020

Blackbird plc

(the "Company")

Liverpool FC turns to Blackbird for remote video production

London - Blackbird plc (AIM: BIRD), the developer and seller of the market-leading cloud video editing platform, announces that Blackbird is being used by Liverpool Football Club for remote video production.

Liverpool FC has chosen Blackbird for all remote video editing and publishing, with its production team now able to access Blackbird's fully-featured, easy to use editing toolset through a browser, even on low bandwidth.

Liverpool FC has a very well regarded marketing and media production team and have won multiple awards, and so it's critical during this period of uncertainty that the function can continue to operate to the highest of standards. The club will use Blackbird to re-purpose its vast archive of file-based content for publishing to the club's website and digital channels including Twitter, Facebook, YouTube and Instagram, which have over 80 million followers combined.

Using Blackbird, the club's production team will be able to rapidly clip, edit and publish short form content as well as produce longer form content, interviews and other engaging material for distribution across its full array of digital channels.

Blackbird will be deployed via the Amazon Web Services public cloud.

Blackbird CEO, Ian McDonough, said: "As a lifelong Liverpool fan I am genuinely delighted to work with the club and enable remote video production. The Liverpool FC digital media team will be able to access their centrally stored file-based archives from any browser or laptop and continue to engage their global fanbase, whether they will be watching their heroes on TV, web or social media."

Blackbird drives awareness, reach and monetization for brands in the sports, news, entertainment and enterprise sectors. Customers include IMG, Deltatre, Peloton, A+E Networks, Eleven Sports, the U.S Department of State and 49 local US news stations with TownNews.

Contacts:

About Blackbird plc

Blackbird operates in the fast-growing SaaS and cloud video market, and has created the world's most advanced suite of cloud-native computing applications for video, all underpinned by its lightning-fast codec. Blackbird's patented technology allows for frame accurate navigation, playback, viewing and editing in the cloud. Blackbird underpins multiple applications, which are used by rights holders, broadcasters, sports and news video specialists, esports, live events and content owners, post-production houses, other mass market digital video channels and corporations.

Since it is cloud-native, Blackbird removes the need for costly, high end workstations and can be used from almost anywhere on almost any device. It also allows full visibility on multi-location digital content, improves time to market for live content such as video clips and highlights for social media distribution, and ultimately results in much more effective monetisation.

Blackbird® is a registered trademark of Blackbird plc.

Websiteswww.blackbird.video

Social media

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