Issue of Senior Management Options

boohoo.com plc

("boohoo" or the "Company")

Issue of Senior Management Options

boohoo, one of the UK's largest pure-play online, own brand fashion retailers, announces that options over a total of 988,000 Ordinary Shares of 1 pence each were granted on 4 July 2014 to employees pursuant to the Company's Employee Share Option Plan ('ESOP'). Following these grants the Company has a total of 14,608,000 Ordinary Shares under option representing approximately 1.30% of the issued ordinary share capital of the Company.

The options granted have a vesting period of three years, a total exercise period of ten years, an exercise price of 50 pence per Ordinary Share (the "Placing Price") and are subject to the achievement of EBITDA linked performance criteria.

These options have been granted to newly appointed, non- board staff members and fall within the 1 per cent. of the Company's share capital, reserved to be granted at the Placing Price, to key appointments within six months of Admission, as disclosed in the Company's AIM Admission Document dated 5 March 2014.

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