Holding(s) in Company

22 Nov 2010 07:00

TR-1: Notification of major interests in shares

1.Identity of the issuer or the underlying issuer of Parallel Media existing shares to which voting rights are attached:

Group PLC

2. Reason for the notification (please tick the appropriate box or boxes)

An acquisition or disposal of voting rights X

An acquisition or disposal of financial instruments which may result in the acquisition of shares already issued to which voting rights

are attached An event changing the breakdown of voting rights Other (please specify):___________________________________________

3. Full name of person(s) subject to the notification Herald Investment obligation:

Management Limited 4. Full name of shareholder(s) (if different from 3.): 5. Date of the transaction (and date on which the 12 November threshold is crossed or reached if different): 2010 6. Date on which issuer notified: 19 November 2010 7. Threshold(s) that is/are crossed or reached: 5% 8. Notified details: A: Voting rights attached to shares

Class/type Situation previous to Resulting situation after the triggering of shares the Triggering transaction

transaction if possible using the Number Number of Number of Number of voting % of voting ISIN CODE of Voting shares rights rights Shares Rights Direct Direct Indirect Direct Indirect DTR 5.2.1 (e) GB00B605QQ41 Nil None 1,500,000 1,500,000 9.72% (0.00%) (9.72%)

B: Financial Instruments Resulting situation after the triggering transaction Type of Expiration Exercise/ Number of voting rights that may % of financial date Conversion be acquired if the instrument is voting instrument Period/ Date exercised/ converted. rights None Nil Total (A+B) Number of voting rights % of voting rights 1,500,000 9.72% 9. Chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held, if applicable: N/A Proxy Voting: 10. Name of the proxy holder: N/A

11. Number of voting rights proxy holder will cease to hold: N/A

12. Date on which proxy holder will cease to hold voting rights: N/A