Director/PDMR Shareholding

29 July 2011

PZ Cussons Plc (the "Company")

Directors Dealing

This notification is made in accordance with DTR 3.1.4R(1)(a).

On 28 July 2011 the following Directors of the Company and other persons discharging managerial responsibility ("PDMRs") were granted conditional awards ("Awards") under the PZ Cussons Performance Share Plan to acquire the following numbers of ordinary shares of 1p each in the Company as set out below.

Executive Director Number of shares

Mr G A Kanellis 127,320

Mr C G Davis 80,900

Mr B H Leigh 79,570

Mr J Pantelireis 69,360

PDMR Number of shares

Ms E Birchall 37,130

Mr C Gendis 22,450

Mr K Quantock 21,220

Mr S O'Hara 17,540

Ms S Jones 21,220

Mr T Perman 43,330

Mr S Plant 18,560

Mr N Simonsz 37,130

The Awards will ordinarily vest at nil cost on the third anniversary of grant

subject to the grantee's continued employment and the attainment of performance targets. No consideration is payable in respect of the grant of the Awards.

Name of contact and telephone number for queries:

Sam Plant

Company Secretary, PZ Cussons Plc

(T) (00) 44 (0)161 435 1000

Date: 29 July 2011