Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Jonathan Hill

2

Reason for the notification

a)

Position/status

Director

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Saga plc

b)

LEI

2138004WWUJN94K2LH95

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.01p

GB00BLT1Y088

b)

Nature of the transaction

Acquisition of Evergreen shares pursuant to the scheme rules associated with the Saga plc Share Incentive Plan.

c)

Price(s) and volume(s)

Price(s)

Volume(s)

£2.181

825

d)

Aggregated information

- Aggregated volume

- Price

825£2.181

e)

Date of the transaction

12 August 2016

f)

Place of the transaction

London