Director/PDMR Shareholding

PITTARDS PLC

(AIM: PTD)

Director / PDMR Shareholding

Pittards plc ("Pittards" or "the Company"), the specialist producer of technically advanced leather and luxury leather goods for sale to retailers, manufacturers and distributors, has been informed that on 18 March 2011 Chamberlain Plastics Limited, a company in which Stephen Boyd, Chairman is deemed beneficially to be interested, sold 1 million ordinary shares of 1p each in the Company at a price of 3.75 p per share.

The sale was undertaken to assist Chamberlain Plastics' cashflow requirements. Chamberlain Plastics continues to own 7,666,667 shares and Stephen Boyd additionally owns 11 million shares in Pittards, representing approximately 4.31 per cent in aggregate of the issued share capital.