Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities/person closely associated

a)

Name

Julius Christmas

2

Reason for the notification

a)

Position/status

PDMR

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Saga plc

b)

LEI

2138004WWUJN94K2LH95

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.01p

GB00BLT1Y088

b)

Nature of the transaction

Acquisition of shares pursuant to dividend reinvestment associated with the Saga plc Share Incentive Plan

c)

Price(s) and volume(s)

Price(s)

Volume(s)

£1.913

4

d)

Aggregated information

- Aggregated volume

- Price

4

£1.913

e)

Date of the transaction

30 June 2016

f)

Place of the transaction

London