Director/PDMR Shareholding

28 June 2016

Saga plc (the "Company")

Notification of Transactions by

Persons Discharging Managerial Responsibilities

Pursuant to the notification obligations under Disclosure and Transparency Rule 3.1.4, the Company hereby notifies the following changes in the interests of directors and persons discharging managerial responsibility ("PDMRs") by the acquisition of Ordinary Shares of 1 pence each in the Company ("Shares") in London, as notified to the Company on 28 June 2016:

Enquiries

Saga plc

Vicki Haynes, Company Secretary Tel: 01303 771199

Enbrook Park

Sandgate

Folkestone

Kent

CT20 3SE